The 4 Key Ingredients of a Killer Viral Video Sensation

westjet viral videoThough deep into the bosom of August, I thought todays Monday Marketing Masters session showcasing a 2013 Christmas campaign featuring Canadian airline WestJet would shake us out of our summer doldrums. Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share. Hence a viral video ad campaign that as of today has been viewed over 36,000,000 times across multiple platforms. For a reason.

Granted, as a small business you might not have the massive ad dollars it would take to create a video of this sort, to publish spots on major channels, not to mention the costs of…well I don’t want to give it away, you’ll have to watch; HOWEVER, there are some absolute take-away’s from this campaign that can be applied to a brand of any size.

WestJet continues to pump out innovative and out of the box videos, which since the success of the WestJet Christmas Miracle campaign, now command a much larger and viral following of their own, thanks primarily to the great success of this one.

See for yourself: [Read more...]

Will It Blend, Viral Video Series Genius

blend-tec-will-it-blendThis campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series.

I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication.

Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!

 

I talk about it here:

 

This campaign is a great example of how a more often than not accidental viral video campaign can catapult a company into the limelight and the black. The company’s  viral video series “Will It Blend” on YouTube, in which founder and CEO Tom Dickson blends everything from an iPad to a pool cue, boosted sales at the humble Utah blender-maker 700% in the space of months. [Read more...]

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