Granted, as a small business you might not have the massive ad dollars it would take to create a video of this sort, to publish spots on major channels, not to mention the costs of…well I don’t want to give it away, you’ll have to watch; HOWEVER, there are some absolute take-away’s from this campaign that can be applied to a brand of any size.
WestJet continues to pump out innovative and out of the box videos, which since the success of the WestJet Christmas Miracle campaign, now command a much larger and viral following of their own, thanks primarily to the great success of this one.
See for yourself:
Are you too weepy to read the take-aways? If so, go dry your eyes and continue reading
Monday Marketing Masters take- aways, (aka the 4 key ingredients of a viral video):
- Create Goodwill and give generously
- Create something remarkable
- Make em cry
- Make it really easy to share
Monday Marketing Masters is a blog series of what I have found to be the most creative, fun, often funny, often off
the chart marketing campaigns out there today. Designed to inspire you, small business man/woman, to think outside of the lines, create a differentiator and be remembered. If you missed the first few in the series, come here and catch up.
Have you stumbled upon a marketing campaign or strategy that sticks in your mind? Let me know in the comments and if I agree that it is feature worthy I will call you out and tweet it ‘til the cows come home. Or the birds fly; whichever comes first.
