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FAQ’s About The Google Mobile Friendly Update

This is the first of a 3 part series on the new Google mobile friendly criteria, written by long time SEO guru extraordinaire Alex Miranda

are-you-google-mobile-friendlyDrumroll please.  The Google mobile update you’ve been hearing so much about is now live. How much do you really know about it? For the first time ever, Google gave website owners 2 months to prepare for this update. Hopefully, you listened.

Below are a list of answers to questions many of you may have.

  1. How do I know if my website is mobile friendly? There are a number of ways to find out. For purposes of this blog, I will list the 2 easiest ways.

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Content Marketing Strategies to Grow Your Business BIG

believe-inspire-growI get asked about content marketing a lot.  Why content marketing, how content marketing, do I have to content marketing…..So this Tuesday, March 10 at 9:30 AM I’ve been invited by the  Greater Danbury chapter of B.I.G ( Believe-Inspire-Grow) to lay out do- able content marketing strategies that will help clarify the why, how and where’s of content marketing. Join us for coffee, to listen and ask questions, and to network with a dynamic group of women entrepreneurs. Looking forward to meeting you!

Content Marketing Strategies to Grow Your Business, right here in Danbury, CT

Find out the det’s here, and register, or just show up! Registering not a must

16 Questions to Ask BEFORE You Redesign Your Website

questions-to-ask-before-redesigning-your-websiteDesigning, and re-designing a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. While aesthetics are important, functional and back end considerations will make all the difference in determining the effectiveness of your site. It’s not just about the package, baby, it’s what’s inside. Here are 16 essential questions to consider before you make a decision to redesign your website.

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4 SEO Strategies You Can Throw Out Right Now… And Replace With These

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies are working? The things I outline below. Change your mindset, lose the old tactics, and bring on the new ones I suggest here.

1.  SEO is about lots of backlinks

One of the first things people ask me when creating a marketing plan for their new business and website is how to get those backlinks I keep talking about. Back in the day, the amount of backlinks a website had had a direct relationship with rankings and website visibility. With the new( ish) Google updates over the past few years, Panda and Penguin, that ship has sailed. Google no longer looks for quantity of backlinks, rather, in their quest to up the quality of search results, they look instead for quality backlinks. Relevant backlinks.

When the SEO company JC Penny hired got canned back in 2010 for the black hat tactics of  backlinking to every site they could get their hot little hands on, despite the fact that there was no relevancy whatsoever to their products, the company was given the boot and JC Penny suffered for quite some time.

Note to selves: make sure your backlink building strategy is honest and relevant. No one will ever buy that Taiwanese chopsticks Inc. is really interested in commenting on your car repair blog. Comment, and send your content to high authority blogs and websites, and make common sense relationships with them. This is what Google looks for these days and will reward you for. Quality, not quantity.

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