If there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.
What SEO strategies are working? The things I outline below. Change your mindset, lose the old tactics, and bring on the new ones I suggest here.
1. SEO is about lots of backlinks
One of the first things people ask me when creating a marketing plan for their new business and website is how to get those backlinks I keep talking about. Back in the day, the amount of backlinks a website had had a direct relationship with rankings and website visibility. With the new( ish) Google updates over the past few years, Panda and Penguin, that ship has sailed. Google no longer looks for quantity of backlinks, rather, in their quest to up the quality of search results, they look instead for quality backlinks. Relevant backlinks.
When the SEO company JC Penny hired got canned back in 2010 for the black hat tactics of backlinking to every site they could get their hot little hands on, despite the fact that there was no relevancy whatsoever to their products, the company was given the boot and JC Penny suffered for quite some time.