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Get a Grip on Your Online Marketing for 2015

get-a-grip-on-your-online-marketing-strategyThe 2 Choices You Have for 2015:

Here’s how I see it:

You can either stick with what you’re doing, or you can start doing something new. Really the bigger question is: how successful was your bottom line last year? Compared to your 2014 goals? Is your online marketing strategy….working?

How about last year vs. the prior year…..

As we small business owners keep chugging along day after day, it often becomes hard to distinguish what business practices are working well for us- and by that I mean turning some solid ROI, vs. what we are doing because it’s what we do. Habit.

You know. The comfortable stuff.

It becomes even more confusing as so many of us  pump out more and more content with no real goal other than to hope that we get noticed….  in the hopes of increasing traffic, creating a strong brand and building a following.

Can you say “Murky”? How are you gauging your return on investment? Do you know where the main sources of your referrals are coming from ?ROI  becomes more difficult to gauge unless we are paying close attention to our Google Analytics and are really drilling down to the traffic sources. Sales Conversion is the bottom line after all, and yet these days the road to sales conversion can easily be a 7-8 step process.  [Read more...]

How to Create a Monetized Twitter Campaign

urban-selfieIt’s time to showcase the little guy creating great marketing campaigns that can be easily created…by you. After all, it’s not just the big guys with big branding and media budgets who are creating the most creative marketing campaigns these days;  it’s the little guy…gal…. as well, one of the main points I aim to showcase, in the Monday Marketing Masters series after all.

Case in point, here’s a small UK company who had a great idea and with a very tight budget, using the power and connections of their target market to create a monetized Twitter campaign that spread the word for them. Brilliant stuff. Presenting:

Pay for Your Purchase With A Selfie, aka #UrbanSelfie

This little know South African clothing retailer created one of the more creative social campaigns this year when for one day only, they gave visitors to their store a $10 coupon if they tweeted a selfie of themselves trying on some clothes and used the hash tag #UrbanSelfie. And who better than the  brands very own  teens and twenty-something, aka millennial followers, to do it for them. These millennials are tweeting their selfies on a daily basis anyway, so encouraging them to do it for a chance for a big payout.

For one day only, social media savvy customers were encouraged through Twitter and Facebook to snap selfies of themselves trying on clothes in Urban stores throughout South Africa. By using the hash tag #UrbanSelfie and following a set of instructions, engaged customers received a $10 coupon, PLUS the chance to win a $1000 new wardrobe was hardly a big stretch.

The company went a step further: Those who posted to the Urban Facebook page were also entered into a contest to win a trip to Paris, New York, Milan or any other fashion forward city of their choice.  Very enticing. As a matter of fact I wish I had been aware of it. It could have been my very first selfie. I refuse to count the one where I got the black eye from ramming my head into a deck post while on a leaf blowing frenzy. This was it: [Read more...]

7 Crucial On Site Steps to Increase Blog Traffic

increase-blog-trafficA blog can be one of the most effective internet marketing solutions available, but only if your optimal clients can see it. How does that happen? Where IS everybody?

With this post I’ll provide you some easy on-site adjustments you can create for your own blog that will help boost your online search engine exposure, increase blog traffic and produce more targeted leads and conversions for your company…which is ultimately what you’re looking for, right?

Why are blogs such effective tools for SEO (search engine optimization) and online exposure ? Because each and every blog post you write becomes another web page. And every web page is another opportunity to rank well for a specific search your ideal customer is doing right now. [Read more...]

Best use of Visual Marketing ; A Monday Marketing Masters A+

I’m not a Game of Thrones fan yet…simply because the last

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thing I need is another addictive TV series to get sucked into, and because I’m still mourning the Breaking Bad finale. My drama quotient has reached critical mass.

That being said, HBO’s Game of Thrones season 3 wins ‘Best Use of Visual Marketing’ in my book, and came this close to almost having me as a convert, with its use of the mysterious dragon shadow at the core of its branding. It’s the geek in me. And I couldn’t be farther from a dungeons and dragons girl.

Its subtle, yet alluring visuals for the upcoming season first seen in its poster and in all the magazines built momentum for its upcoming premiere, where HBO was making a concerted effort to transform the cult favorite show into a more mainstream experience, to attract a wider audience. ( of course). Witness: [Read more...]