It’s time for a Monday Marketing Top 5 most creative marketing campaigns, according to moi, featuring my picks of the best of the best of the best and most creative marketing campaigns of the past 5 years. In case you missed them:
Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. I have now used, and contributed to this app 26 times. But who’d counting? My small contribution to mankind
This campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series. I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy of its’ own blog dedication. Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”. Talk about content!
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share. Hence a viral video ad campaign that as of today has been viewed over 36,000,000 times across multiple platforms. For a reason. Share the love with the WestJet Christmas Miracle
is, in my humble opinion, the best use of Vine I’ve seen to date, creatively using Vine video’s, those 6 second little bits of creative expression we saw being used in Monday Marketing Masters #4 on airbandb, and without breaking the ad budget, created an innovative, educational marketing campaign that fixes many of their customer’s pain points and household problems- many of which we didn’t even realize we had. Again- an answer to something that you didn’t even think you needed- and then couldn’t turn away from!
Last week in mall:
Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes”
Me: “True. And yet, still pretty pricey!”
Daughter: “Can I have 2 pairs? I really want to give”
Tom’s shoes, all the teenage and 20 something craze challenges us to take a stance, and contribute to the cause. We now own 3 pairs of these not so cheap shoes. But I can’t feel bad about it. After all, I’m setting an example for my kid.
Note that all of these marketing campaigns are interactive in one way, shape or form. They all require your action, or at the very least, as in the WestJet’s and Tom’s campaign, require your emotional commitment. Participating, whether it be Tom’s, with a cash contribution to a cause, Charmin’s Sit or Squat with your feedback on the app, or Blendtec’s Will it Blend, keep the audience engaged, and perform best when you are contributing. This is the wave of the future as more and more companies make use of online and offline tools to reach their audience in a deeper way.
Would love your vote on these. Which of these do you consider to be #1?