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My Muhammad Ali Moment

*This was originally written/ published in 2011; one of the first blogs I ever wrote and before I found my niche. It was a profound snippet  in my life then,  and now, upon his death, a nostalgic and touching reminder of how lucky I was to have had that snippet.

The following is a true story:

muhammad-ali-omaginariumMuhammad Ali and I shared a moment. It’s true. It was the year 19__, and I was in my senior year at SUNY Brockport, in upstate New York. For some reason no one could figure out, our college was chosen as the first official location of the Special Olympics. It was to be an impressive affair and I don’t think anyone at our school was prepared for the spectacle or the outpouring of celebrities,  sports figures, TV stations and huge throngs of special needs kids carted in from all over north western New York to participate. Everyone from Eunice Shriver, Teddy Kennedy, Sally Fields, Christopher Reeves, Susan St. James, and more were there, and it was filmed by WABC Wide World of Sports, featuring The Gif! (Frank Gifford) as the official announcer of the games. About 2 weeks prior to the games start, a huge sculpture was delivered to our campus and erected in front of the library- a gift from the U.S.S.R.  See below. Woah. This was our first hint of just how serious an affair this was going to be.

special-olympics-brockport-1979-omaginarium

Because I was a communications major, I had been interning for BTV, our humble campus TV station, and we in turn had the honor of interning for WABC Wide World of Sports as they set up and filmed events taking place all over the campus. For the most part, this entailed standing around and gawking at all the celebrities as they showed up for the shoots, the games and the awards, as the network TV unions would not allow any college kids to touch any of their equipment or cables. Union rules. It was exciting though, and we’d scored a cool gig. [Read more...]

7 Ways Social Media Can Boost Your SEO

7-ways-social-media-can-boost-seoSocial media marketing and SEO are two tightly interwoven partners in crime.  We don’t tend to think of social media having much if not any impact on our SEO, but that is simply not true. When strategized well, there is a direct correlation in the ways that your social media can boost your SEO.

Both are organic, inbound strategies that focus on building an attractive and interesting identity that will naturally attract visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. It’s a beautiful relationship when attention is paid to them both. [Read more...]

Best in Innovative Marketing: The Charmin Sit or Squat

Best in Innovative Marketing: A monthly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best and most innovative marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot on, all memorable. Marketing whose branding is so thought provoking or just so awesome that you can’t stop thinking about it. And that’s the point, now, isn’t it.

Ladies and Gentlemen: Todays shout out goes to….drum roll please…

 

The Charmin Sit or Squat App

 

charmin-sit-or-squat

I don’t know where to begin, really.

If any of you had a mother like my mother, then you get how we SURE could have used this baby 30 years ago. Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. All of us have been in this situation and have longed without even knowing that

we’ve longed for a service like this. [Read more...]

How to Keep Your Facebook Fans Despite the New See First Option

This is the first of a 2 part series on increasing your Facebook Page reach in these tough times

facebook-see-firstFrustrated that your Facebook page is getting about as much exposure as a Donald Trump at a Greenpeace convention? Join the club.

Yes, Facebook has done it again. New changes recently launched at Facebook, aims at making the user experience (us, when we’re just “us”) a more tailored and relevant one, while at the same time putting another obstacle in the path of Facebook Pages for business.  We can’t blame Facebook. Just like Google, Facebook is constantly working on making the Facebook experience a good one for users, using all kinds of mystery algorythms. A good thing. Most of us are users too.

That being said, the just released update, called ‘See First’ which  allows people to customize for themselves rather than having FB do it for them, the types, or specific Facebook friends, feeds and  pages they want to appear in their news feed, makes our job of getting in front of the customer that much harder, whether it be organically or via paid ads . [Read more...]

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