Knowing when it’s time to update a website can be overwhelming and confusing. Typically website redesign conjures up images of designers and agency types huddled in conference rooms brainstorming creative ideas. Aesthetics are important, yes, but the marriage of functional and back end considerations with smart, optimized design, will make all the difference in determining the effectiveness of your site, and your branding. It’s not just about the package, baby, it’s what’s inside. At the end of the day, don’t you want a website that’s built to be found, offer solutions, and drive people to contact your business? How to know when it’s time for a new website? Here are 17 essential questions to consider before you enter into the world of website re-design:
*This was originally written/ published in 2011; one of the first blogs I ever wrote and before I found my niche. It was a profound snippet in my life then, and now, upon his death, a nostalgic and touching reminder of how lucky I was to have had that snippet.
The following is a true story:
Muhammad Ali and I shared a moment. It’s true. It was the year 19__, and I was in my senior year at SUNY Brockport, in upstate New York. For some reason no one could figure out, our college was chosen as the first official location of the Special Olympics. It was to be an impressive affair and I don’t think anyone at our school was prepared for the spectacle or the outpouring of celebrities, sports figures, TV stations and huge throngs of special needs kids carted in from all over north western New York to participate. Everyone from Eunice Shriver, Teddy Kennedy, Sally Fields, Christopher Reeves, Susan St. James, and more were there, and it was filmed by WABC Wide World of Sports, featuring The Gif! (Frank Gifford) as the official announcer of the games. About 2 weeks prior to the games start, a huge sculpture was delivered to our campus and erected in front of the library- a gift from the U.S.S.R. See below. Woah. This was our first hint of just how serious an affair this was going to be. [Read more...]
Best in Innovative Marketing: A monthly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best and most innovative marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot on, all memorable. Marketing whose branding is so thought provoking or just so awesome that you can’t stop thinking about it. And that’s the point, now, isn’t it.
Ladies and Gentlemen: Todays shout out goes to….drum roll please…
The Charmin Sit or Squat App
I don’t know where to begin, really.
If any of you had a mother like my mother, then you get how we SURE could have used this baby 30 years ago. Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. All of us have been in this situation and have longed without even knowing that
we’ve longed for a service like this. [Read more...]