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The 10 Vital Steps I Take to Increase Blog Traffic One Post at a Time

10-vital-steps-i-take-to-increase-blog-traffic-1-step-at-a-timeSo you’ve created an awe inspiring blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to read and engage with your brilliant creation which took 4.5 hours to write, edit and optimize. And then you waited. And waited……cricket cricket…..

Unfortunately, all you heard were -well, see above. Of course your best friend visited the site and said it was AMAZING. She’s your #1 fan :) But she’s also your… ONLY fan…

Why? Because you’re missing a critical piece of the blogging puzzle. Here’s the thing most of us, including myself at the beginning don’t understand. It doesn’t matter how great your content is.  Boom.

The fact is that without actively promoting your content, systematically, your blog is STILL going to be in nowheresville. Actually I take that back. Your work must be inspiring and must create great value otherwise even if it is promoted no one will read it. So the number 1 step is to of course create GREAT value. That being said…. * Content is only king if someone other than your mother can see it. * [Read more...]

5 SEO Strategies You Can Throw Out Right Now… And Replace With These

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies are working? The things I outline below. Change your mindset, lose the old tactics, and bring on the new ones I suggest here.

1.  SEO is About lots of Backlinks

One of the first things people ask me when creating a marketing plan for their new business and website is how to get those backlinks I keep talking about. Back in the day, the amount of backlinks a website had had a direct relationship with rankings and website visibility. With the new( ish) Google updates over the past few years, Panda and Penguin, that ship has sailed. Google no longer looks for quantity of backlinks, rather, in their quest to up the quality of search results, they look instead for quality backlinks. Relevant backlinks that have to do with your brand, your services, your audience.

Example: 5  years ago,  the SEO company JC Penny was using got canned for the black hat tactics of  backlinking to every site they could get their hot little hands on, despite the fact that there was no relevancy whatsoever to JC Penny’s products. Not only was the SEO company given the boot,  JC Penny’s bottom line suffered for quite some time because of the trickle down effect.

Note to selves: make sure your backlink building strategy is honest and relevant and makes sense. No one will ever buy that Taiwanese chopsticks Inc. is really interested in commenting on your car repair blog. Comment, and send your content to high authority blogs and websites, and make common sense relationships with them. This is what Google looks for these days and will reward you for. Quality, not quantity.

[Read more...]

How to Use the Facebook See First Option on Mobile

facebook-see-first-option-for-mobile I’ve gotten a number of emails since publishing last weeks blog on the new Facebook  feature, See First.  Thought I’d throw out a quickie on how to use the Facebook See First option on mobile, since more and more folks are looking at our content via mobile devices, as we know, and choosing content from there. In my Google Analytics, my viewers were 72% mobile last month. 72%!

Therefore, here is clarity on how to navigate to the See First option on an iphone. Android users, as of this writing, your See First mobile features are still in development.

  • On your Facebook app,  scroll to the bottom of your news feed menu, and click into more on the bottom right

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  • You’ll come to this screen, with lots of options. Scroll down to settings and hit News Feed Preferences:

facebook-see-first-on-mobile

 

  • Click into it and voila! This page appears. Hit Prioritize who to see first, up top, under Mr. Crabs:

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Whether we’re thrilled with it or not, the See First option is an important one for us to know about and educate our followers on. It’s here to stay. We will quickly find out who our brand ambassadors are vs. who merely liked our page because we asked them to. Making it work to our advantage is going to be even more of an uphill battle now, but one we need to take on, and in the long run, as I discussed with my team today, one which is going to force us to create quality content that talks to our followers needs, and offers solutions, if we want them to stick around and see our content at all.

So get creative, go for the pain/solution and most of all add value. It’s going to be the only way to be heard above the noise from here on in. And if you’re frustrated or need help, feel free to contact me

 

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How to Keep Your Facebook Fans Despite the New See First Option

This is the first of a 2 part series on increasing your Facebook Page reach in these tough times

facebook-see-firstFrustrated that your Facebook page is getting about as much exposure as a Donald Trump at a Greenpeace convention? Join the club.

Yes, Facebook has done it again. New changes recently launched at Facebook, aims at making the user experience (us, when we’re just “us”) a more tailored and relevant one, while at the same time putting another obstacle in the path of Businesses Facebook Page.  We can’t blame Facebook. Just like Google, Facebook is constantly working on making the Facebook experience a good one for users, using all kinds of mystery algorythms. A good thing. Most of us are users too.

That being said, the just released update, called ‘See First’ which  allows people to customize for themselves rather than having FB do it for them, the types, or specific Facebook friends, feeds and  pages they want to appear in their news feed, makes our job of getting in front of the customer that much harder, whether it be organically or via paid ads . [Read more...]