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A Website That’s Got It Goin’ On; Or, How to Get People To Click Into Your Site, and Keep Them There

With last week’s most recent climatic episode of “The End of the State of Connecticut As We Know It”, it became so much of a challenge to get actual work done that at one point I packed it in and dove deep into my collection of bookmarked cool blog sites that I’ve been meaning to get to one of these days and pulled out one of the best sites out there: 12Most.com . Check it out and you’ll see- I think I’m addicted. [Read more...]

4 Reasons Why Your Small Business Needs SEO

I’ve been reading a lot of marketing statistics lately. Happy to report, these are some of the more impressive numbers.These days, companies need to think long and hard about where and when to spend their hard earned marketing dollars, and Return On Investment has never been more important. So a responsible marketing company needs to take that all into account when devising a marketing plan for/with that company. People want and deserve to see results and have little to no tolerance for a $2000 marketing or advertising mistake. Nor should they!

1) With SEO, otherwise known as Search Engine Optimization, customers are searching for you, rather than you searching for customers. Marketing 101 tells us that as soon as someone starts to try and sell us something, we become defensive and back away as a natural instinct. But what if the search engine did the selling for us, and all we had to do was get our website ranked in the top few positions and just sit back and wait for customers to come to us? Sounds pretty simple right? Well once your website is ranked, it really is that simple. It’s not an overnight process, by any stretch, there is no marketing magic wand, but properly executed, it works. [Read more...]

Image Is Everything; Don’t be Afraid to Re-Brand

I’m walking down Prince Street yesterday having just come out of the dentists office, where my dental hygienist sub, not my usual Theresa, must have been having a really bad day. My mouth felt like a HAZMAT truck had made a wrong turn and landed there. Besides that I’d just spent $40 to deep condition my hair and now it was drizzling out and my hair did not seem to care that I’d just dropped $40. I could feel it rising Medusa-like like about to encircle my head in a halo of frizz. What the heck? [Read more...]

Don’t Have a Facebook Business Page? Time to Suck It Up and Create One Today

When I went in to kiss her goodnight the other night and found my daughter under the covers “friending” Justin Bieber I knew we had a problem. Yeah, she’s addicted, as are most of her friends. My college roommate, my ex , and several friends who claim they are not, are for sure. I’m sorry, but anyone posting 3 or more posts per day on Facebook is officially a Facebook addict and needs to just fess up and either stop living in denial and go with it or join FBA (Facebook Anonymous). But please, do us all a favor and stop saying that you’re not an addict, because we ALL know that you are.

[Read more...]

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