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Hearing Vs. Listening: Lessons from Step Aerobics Class

It occurred to me last week in my Step Aerobics class that I was getting better, which was nothing if not awe inspiring considering my aversion to the idea of “step aerobics” just one year ago when I defensively announced to anyone in my gym who suggested that I try it how woefully pathetic I was at it the one time I’d tried it about 15 years prior. Yes, that sad Tuesday morning I’d loudly and with great flourish, fallen, twisted my ankle and landed squarely on my bum after rolling- yes rolling-onto the lady next to me and knocking her off of her step as well. She wasn’t amused. That was the end for me, and I’d made a big point of making that known to anyone who would dare to suggest I get back on the horse. I was a buffoon, had 2 left feet, wasn’t quick enough, etc. etc. really any excuse that served me that day to avoid ever trying step again. And anyway, wasn’t “step” so ‘80’s’ anyway? [Read more...]

Prioritize To Monetize, or: Beware the Time Suck

Benjamin Franklin once said, “Time is money.” As small business owners, you all know that too well. Every aspect of running a business takes time; from the creative thinking process of your ideas to the practical uses that come from those ideas. Most of the time, you play many different roles, from the accountant to the account representative, to your very own coffee fetcher. Have you ever sat back and contemplated, “How much is my time worth?” If so, here are a couple of marketing strategies to consider when organizing your time:

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Opinions Needed

I’m running a short survey to discover which day of the week you are more likely to read a blog….well, ok, my blog. There are so many theories on reader trends, and I’m finding that none are across the board, at least in my circles. Damn my diverse group of friends and colleagues!

So please do me a favor and give me your opinions on when you’re most likely to take the time to open up a blog over a cup of coffee, or large glass of wine, and be enthralled by my witty yet oh so valuable information:

Mondays- because it takes you a while to work into work mode after the weekend?

Wednesdays- hump day?

Fridays- because you’re so burnt out by then that you’re starting to wind down and need my cheery tips and observations to help you a) escape, or b)
into work mode for one last day, or c) be amused?

Or another day of the week?

Or…never??? if this is your answer i’m happy to remove your from the list. Well, full disclosure, perhaps not happy, but will remove you, grudgingly. Note to close friends and family: you are exempt from this choice. Just ask my brother who found this out the hard way.

Thanks for your responses, in advance. Kidding aside, your opinions are very valuable to me. Now i’ll go post this on Facebook, LinkedIn and Twitter like a good Social Media Marketer should.

Optimizing Time Management Tips for the Summer Season

With the summer season upon us and the kids out of school, schedules have a tendency to get discombobulated. As Americans, we spend on average, 43 hours a week working. With the rest of our time, we must juggle family, friends, fitness, food, and everything else that comes along with living life. More often than not, we feel as if there is not enough time in the day to get everything done. Have you ever woken up with the ominous feeling of not wanting to get out of bed because you knew as soon as you got out of that comfortable, soft, plush, tempurpedic bed, a LOONNG day was ahead of you? We know. We all have been there. Therefore, to help you make the most out of your day, we have come up with five tips on how to better optimize YOUR time.

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