Face It: Facebook Is here To Stay-Use That!

Face It- Facebook’s here and everyone wants in, even our parents, and much to my kids chagrin, even their grandparents…cringe. So

Here’s 3 Ways to take advantage of Facebook:

1)Share your business page as a link once a week and ask friends if they will “Like” your page. Be creative about it- have a lure – a reason-for them to do it waiting for them on the Facebook side, like a free service.

2)Along those lines, offer interesting, education based info and tools for them on your Facebook page that will be useful for them, such as a new widget or plug-in you’ve just discovered. Encourage visitors to comment on them and engage them in discussions. BUILD THAT RELATIONSHIP!

3) Share your blog on your facebook page and encourage folks to come over and share comments there. Hint hint.

Remember that Facebook is a public site, not private like your website, and therefore is indexed and ranked high on the search engines, often times much higher than your own site. Take advantage of that placement and make the site work for you.

It’s smart-not to mention free marketing. Even On South Park Click into video link

3 Great Book Recommendations for Small Business Owners, Entrepreneurs and Those of us Just Seeking Personal Growth (but not ‘self-help’)

My book club is ready to give me the boot. Actually they have been very patient with me these past few months when I recently announced that due to “income, time and duty” demands I could no longer justify reading the fiction choices we’ve tended to gravitate towards, at least for the immediate future. Possibly ’til the end of time as we know it. It was a sad day when that announcement had to be made. I’d practiced it a few times in the car on my way over to our March book club gathering in the hopes that it would either sound pathetic enough to illicit the response I needed, which was basically that they would all understood that any book I was reading for the next six to 9 months, or possibly for the rest of my life had to contain either 2.0 or Guerilla somewhere in the title.

They understood, and did not give me the boot, especially when I volunteered to be the entertainment at all future meetings. Whatever that meant. They’re good, if not curious people. [Read more...]

3 Reasons Why Your Business Should Have a Facebook Page

I know, I know…it’s not your cup of tea; it’s for socializing; it’s for looking to see how bald your ex is now; businesses don’t take it seriously, it will mean I have to be on it all the time and I don’t have the time to do that; I’m trying to run my business!!

Stop right there. I’ve heard it all before, and let me just say, respectfully, that you need to get over it and just do it. Build a Facebook business page. Like it otr not, it has become a marketing tool you can no longer ignore. Here are three good reasons why:

1) With almost 600 million users and almost 50% of them on Facebook daily….stop….think about it….., and over 40% of existing businesses already up and running on it, you want your business to be where your customers, and your potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn’t cost millions per month to be advertising there, you would want to be up there…wouldn’t you?
So think of it that way: a Facebook business page is like that billboard except for the fact that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.

2) The search engines love a Facebook Biz Page and index them. Because a business page is a public URL and not a private one, your site will have a much easier time making it to the top of a Google search than your website, unless you’ve invested a lot of $ into SEO (not that there’s anything wrong with that- call me). Plus you can customize it to be much more interactive than your website, change it as often as you’d like, run “specials” on it, in short: treat it like your free customizable website.

3) As mentioned earlier, most of your competition already has one, and not because they want to share about their favorite rice and beans recipe. The “like” button has become the new “link”. Many online marketers, myself included, believe that the Facebook “like” button is becoming just as significant as backlinks are to a website. In other words, the more “likes” your page has, the greater the chance of it ranking high in the search engines for your specific keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it because they have been “linked” to it.

There are so many good reasons to create one of these pages I could blather on and on about them, but will save that for chapter 2. In the meantime, remember that a Facebook business page carries good “link juice”, and therefore provides valuable SEO without having to pay for it.

So think about the math. The average Facebook page has 140 friends. When you post to Facebook, your ‘friends’ and all their ‘friends’ will view your post. Can you spell V-I-R-A-L? As insane as it might sound, there’s a reason why Shoprite wants you to “like” them on Facebook.

By the way, when we’re done here, and for more tips?

Omaginarium on Facebook

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