I know, I know…it’s not your cup of tea; it’s for socializing; it’s for looking to see how bald your ex is now; businesses don’t take it seriously, it will mean I have to be on it all the time and I don’t have the time to do that; I’m trying to run my business!!
Stop right there. I’ve heard it all before, and let me just say, respectfully, that you need to get over it and just do it. Build a Facebook business page. Like it otr not, it has become a marketing tool you can no longer ignore. Here are three good reasons why:
1) With almost 600 million users and almost 50% of them on Facebook daily….stop….think about it….., and over 40% of existing businesses already up and running on it, you want your business to be where your customers, and your potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn’t cost millions per month to be advertising there, you would want to be up there…wouldn’t you?
So think of it that way: a Facebook business page is like that billboard except for the fact that it’s free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.
2) The search engines love a Facebook Biz Page and index them. Because a business page is a public URL and not a private one, your site will have a much easier time making it to the top of a Google search than your website, unless you’ve invested a lot of $ into SEO (not that there’s anything wrong with that- call me). Plus you can customize it to be much more interactive than your website, change it as often as you’d like, run “specials” on it, in short: treat it like your free customizable website.
3) As mentioned earlier, most of your competition already has one, and not because they want to share about their favorite rice and beans recipe. The “like” button has become the new “link”. Many online marketers, myself included, believe that the Facebook “like” button is becoming just as significant as backlinks are to a website. In other words, the more “likes” your page has, the greater the chance of it ranking high in the search engines for your specific keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it because they have been “linked” to it.
There are so many good reasons to create one of these pages I could blather on and on about them, but will save that for chapter 2. In the meantime, remember that a Facebook business page carries good “link juice”, and therefore provides valuable SEO without having to pay for it.
So think about the math. The average Facebook page has 140 friends. When you post to Facebook, your ‘friends’ and all their ‘friends’ will view your post. Can you spell V-I-R-A-L? As insane as it might sound, there’s a reason why Shoprite wants you to “like” them on Facebook.
By the way, when we’re done here, and for more tips?
Omaginarium on Facebook