Work Smart, Not Hard. Really


There once was a telesummit. And then it ended. It had all kinds of hoopla attached to it: great press, lots of media coverage, expert guest stars, fun video’s, lots of cool new (to us) technology, 50- 60 hour weeks of prep work to launch it, enough angst and sleepless nights wondering when were going to mess it up to fill Brooklyn’s new Barclay Stadium, a social media frenzy, a cool Facebook Group, lots and lots of new contacts, a shiny new mailing list, JV partners, great material for new blog posts and newsletter content, heck we even had a legal agreement. It was an official “thing”.
And, yeah, then it ended.
In the meantime, prior to our launch, I’d had clients, and then during the project didn’t have time for many of them and so back burnered them. My funnel, which used to be there..(really! I had one! ), all but disappeared, because, well that’s what happens when you don’t pay attention to your funnel: they move on.

My time, which a few weeks earlier had been so filled that I barely had time to throw food at my kids during a drive by, despite my commitment to walking the walk of and teaching the skills to be able to ‘work smart, not hard’ now was suddenly, well, there again. We were, at least for the time being, until the next project launch, essentially…. freed up.
Dan Kennedy, master marketing guru, talks about bundling your days into projects, rather than having to-do lists with 12 different non-relating items on them as being much more efficient. He claims, and I agree, that when we break our to-do lists into tasks of unrelated items, our ability to focus and do a superior job at these tasks is compromised. In other words, we end up, like so many of our over-medicated kids, on an ADD bender, accomplishing a few of each days tasks, but none too well and rarely finishing. Dan goes on to equate project bundling with the way an actor working on a project would manage his/her time. While preparing for the role, he/she would be totally focused on learning her lines, once on set, she would be immersed in taking on the role and interacting with the other actors, etc. His point is that while immersed in a project, the really good actors have blinders on; there is nothing else.
Agreed. I’ve tried it both ways and I’m with Dan.
That being said, here in lies the danger…..see first five paragraphs.
There is a delicate balance to be had in total project emersion and taking your eye off the ball. Us small business folks can’t afford to do that. Once we’re the next Bradley Cooper, then perhaps maybe- Bradley’s got people to handle the rest of his life. But we little wee folk? Not quite yet. We can strive for this, that can be our goal; the day our “handlers” make sure all of our balls are neatly spinning on without us, but until that day comes, immerse away, for sure, but don’t forget your funnel!!
This much I can happily report, which gives me a bit of an “aaaah”: my blog continued and still continues to run on auto pilot- not the writing of the blog posts of course, but the automated pieces that run in the background while the telesummit ran me. It makes money for me, and keeps me very happy.
That’s the good news.
Now then, due to my 75% negligence of my consulting and mentoring practice over these last 3 months, it’s time for me to make a win- win proposition for us all, so come on over here where you can learn how to do the same, and make some money while you get some sleep!

Channeling My Inner Mompreneur

mom to mompreneur now
Exactly 7 days, and 0 hours until blast off. It’s a rare day that I shamelessly promote something, but I took it as a sign that it was ok to do when I sat down to write this blog EXACTLY 7 days and zero minutes to the launch date of our Mompreneur tele-summit, aptly named momtomompreneurnow. So sue me, but I’m going to hold that when someone puts so much blood sweat and tears, not to mention more than a few sleepless nights into a project, that they have a right to squawk a bit about it.
I’m jazzed, yeah, passionate, and focused like a laser beam on pulling off a successful event, which is proving to be more work than any other project that I can remember creating, but here’s what I’m realizing: by producing this event, I’m a living example of why it is necessary, and proof that I’m doing the right thing. No time like the present!
Fragmented time, always an issue, is being tested more than ever, and constantly: being there for my daughters foray into high school, and being present at her field hockey games…how????? Most of them are at 4:30 mid week. Laundry piles both dirty, and clean waiting to be folded sit untouched. Take out dinners have graced our table more than I’d like to admit these past few weeks. I’m not complaining…I’m just constantly testing the limits of my abilities, given the 24 hour clock that refuses to stop ticking. A clone would help, or a nanny, a few employees. Barring that….
I’ve been juggling these things for years, as have most mothers I know, single or not, so you know what? I know in my heart of hearts that producing an event to help mothers like me ( and some dad’s I’m starting to see sign up) learn how to work smart, not hard…. is a gift. I’ve watched several of the guest experts we’re bring on grow their businesses to 6 and 7 figures, most of them, with children in tow. So why not spread the love. They all are offering their time so generously, are so inspirational, and are there to share their tips on how they managed to grow their own businesses, the mistakes they made along the way, and they are giving back. And I’ve got some tip[s of my own, for all of you bloggers out there.
We gotta stick together, us moms trying to juggle it all- making real money growing our businesses and not forfeiting our time with our kids. We need to support each other and raise awareness on what tools , tips and programs are out there to help us. More and more, these tools are available both online and off—especially on.
I am so ready both to share and to learn. So call me shameless.
Free sneak peek next Tuesday, Oct. 2 at 1:00 PM EST. Be there or be square!
Momtomompreneurnow.com
Suzen

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