It is not a given that just because you have a website your site is being found on the leading search engines. Verizon and hundreds of other companies out there are now offering free or next to free websites for their customers. Heck, you can even design a great looking one on your Mac. However, if you are a business and if the purpose of your website is to draw traffic to your site and increase your revenue, you are going to need to have a search engine optimized site that will be ranked prominently on the major search engines, not an online business card.
Studies have shown that only 1 out of 5 people will click to page 2 of a search engine to find what they are looking for. 80% will not leave page one. Forget page 6. So how do you ensure ranking high in what is known as the “organic” or FREE middle section of a search engine page?