4 Reasons Why Having an SSL Certificate is Critical

Ever wonder why some websites begin with “http://” and others with “https://”? That “s” stands for “secure”.  It indicates that the site you’re browsing is using a protected, encrypted connection. This measure of security has become increasingly important for all sites on the web—both to protect users’ sensitive information and to improve SEO. These days, having an SSL certificate is critical.

 What is an SSL Certificate? And How Does it Work?

It’s your electronic gateway!

SSL (Secure Sockets Layer) is the standard security techno-speak for establishing an encrypted link between a web server and a browser. This may sound all techy on you, but it’s vital. Having an SSL link ensures that all your data passed between the web server and browsers remains private.

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Sites that use HTTPS ( rather than HTTP) safeguard their visitors’ information, and now also earn better rankings in search engines—even Google has prioritized sites using HTTPS. More about that below.

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5 Old SEO Strategies You Can Throw Out Now… And Replace With These for 2018

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies do we anticipate working in 2018? The things I outline below. Google is constantly updating their algorithms and we need to update our priorities and our websites to keep up with them in order to keep our organic rankings high.

This is part 1 of 2 posts geared towards organic seo strategies to incorporate into your website updates.

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Getting Your Website Mobile Ready and Why It Matters.

 

 

 

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-This is the 3rd installment from SEO Guru Alex Miranda, on the new Google requirements for mobile “friendliness” and how not to be left behind. If you missed the first 2, come here , and here  first. 

Getting Your Website Mobile Ready and Why It Matters

It’s official, Google has just confirmed that more Google searches take place on mobile devices than on computers in 10 counties including the U.S. and Japan. Smartphones have become personal shopping assistants for most people. If you want to go or if you want to buy, it’s all right on your fingertips. As of today, Google is rolling out a beta version of a mobile car showroom. Car dealers across the country  can sign up for this new feature which will essentially allow you to build your car right from the search engine results page and order it. They also released new shopping and hotel booking updates which will make it much easier for mobile users. This matters big time. Recent Google update made ‘mobile-friendliness’ a phrase on everyone’s lips. Or at least, upon the lips of everyone who owns a website. The update allows Google users to get relevant, high-quality search results that are optimized for their mobile devices. Let’s take a look at why it matters. [Read more...]

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