Here’s How to Get More Business


Ghandi says: “Be the change you wish to see in the world”. My mother has been known to say “ For the love of God, learn from someone else’s mistakes once in a while”.
One has little to do with the other unless you really hurt your brain trying to come up with a connection; I just thought I’d throw them together, so don’t spend a lot of time on it.
That being said, it is the time of year for giving, and especially in marketing your services the concept of giving, and of

setting the stage for giving more, going above and beyond, cannot be more relevant, and important, if you want to be remembered. If you want to be top of mind when someone is wondering where to turn for a great coach. There are many of us out there, in the service industry, all trying to distinguish ourselves from one another. What makes the difference? Why will you be hired over the coach with the fancier website, the more frequent email campaigns, the catchier name? The difference is the level of service. It’s why my mother insists on going to the overpriced deli in town to get her chicken soup rather than going to Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book.
Be the change- not only will it earn you more business but it will earn you more points in the big book of life.

Content Marketing= More Business

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. Why do I also need to be creating all this “content”?” I can heeeeaaaaaaaaar you!

Let’s discuss:

In order to make your business stand out these days you need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of small business websites have more than quadrupled in the last 6 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition. So what sets you apart? Your reputation-hopefully a good one- for sure, the quality of your work or products, yes, your great customer service, for sure. But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1.

The businesses that are really successful these days are the ones who are under promising and over delivering, giving extraordinary service and are being generous with their “stuff”. What “stuff”? Well lets make a list, and this is just a sampling: [Read more...]

Little Pink Spoons; Offer a Sample

This is a true story:little pink spoons
This past Sunday, I was at an undisclosed large book store in Fairfield County, which happened to house a well known coffee shop, minding my own business, nursing a latte and happily immersed in a fascinating book on effectively parenting your teenager without running off to Fiji, when a funny thing happened.
In walked a guy lugging two tiny baby carriers, in which were housed two tiny infants, each about the size of a large roast chicken. This pleasant looking man sat down at the table next to me, placed the infants in their carriers on the floor by his table and proceeded to pull a bottle to feed the awake little roast chicken out of his mammoth designer diaper bag. As he was feeding the well behaved little thing I couldn’t help but ask if her was alone — he was…. and how well he seemed to manage the two of them, who, as he revealed, were a mere six weeks old. [Read more...]

12 Most Important Things To Know When Creating an Online Marketing Strategy

3 weeks ago I ran a contest asking for great idea’s to help me get my blog onto 12most.com, a website that has taken over my brain. I’m on a mission to have my blog published there. Why? Who knows; I love the concept and the creativity, and the writers are top notch. And I got some great responses, although it was hard, wasn’t it, coming up with topics that weren’t just 12, but 12 MOST….that tripped most people up. I also promised that the winner of my little contest , should it get me accepted into 12most.com would win either a multi page, in depth website analysis, or if the winner could care less about the optimization of their website or a website at all, a 30 minute marketing consultation on the subject of their choice. I’m going with the suggestion of Jack Reilly. Owner of nothing other than a nice wardrobe and cool condo, Jack is in sales at a start up new media company in Philadelphia. So I don’t know if he needs my services at all, but heck, we can skype about the Eagles. Or cream cheese. He had a great suggestion, and I chose it because the subject is relevant and useful for all those lost in Traditional Marketing Land, and unsure of what your next steps should be so as not to flush your hard earned advertising and marketing budget down the drain. 12 Most Important Things To Know When Creating An Online Marketing Strategy. [Read more...]

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