Huge Traffic Building Strategy # 2: Create Great Content

These days it is not enough to have a pretty website with your services, an about page and a contact form. If you’re looking to drive traffic to your website or blog it’s essential to be offering good, no…wait for it…great…. content. Content is king.

There is so much noise and distraction in the online world, the only way you are going to grab attention and more importantly, hold attention is if you give people great “stuff” to watch, listen, do or read on your site. This might sound daunting, but it doesn’t need to be. Really. We’ve got ways ; [Read more...]

Here’s How to Get More Business


Ghandi says: “Be the change you wish to see in the world”. My mother has been known to say “ For the love of God, learn from someone else’s mistakes once in a while”.
One has little to do with the other unless you really hurt your brain trying to come up with a connection; I just thought I’d throw them together, so don’t spend a lot of time on it.
That being said, it is the time of year for giving, and especially in marketing your services the concept of giving, and of

setting the stage for giving more, going above and beyond, cannot be more relevant, and important, if you want to be remembered. If you want to be top of mind when someone is wondering where to turn for a great coach. There are many of us out there, in the service industry, all trying to distinguish ourselves from one another. What makes the difference? Why will you be hired over the coach with the fancier website, the more frequent email campaigns, the catchier name? The difference is the level of service. It’s why my mother insists on going to the overpriced deli in town to get her chicken soup rather than going to Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book.
Be the change- not only will it earn you more business but it will earn you more points in the big book of life.

Content Marketing= More Business

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. Why do I also need to be creating all this “content”?” I can heeeeaaaaaaaaar you!

Let’s discuss:

In order to make your business stand out these days you need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? The number of small business websites have more than quadrupled in the last 6 years. Getting noticed as the clear choice is getting harder and harder, unless you are in an industry with no competition. So what sets you apart? Your reputation-hopefully a good one- for sure, the quality of your work or products, yes, your great customer service, for sure. But guess what? Your competition also has a great reputation, gets referrals and has great customer service. And they give full refunds, no questions asked. So. Back you are at square 1.

The businesses that are really successful these days are the ones who are under promising and over delivering, giving extraordinary service and are being generous with their “stuff”. What “stuff”? Well lets make a list, and this is just a sampling: [Read more...]

Little Pink Spoons; Offer a Sample

This is a true story:little pink spoons
This past Sunday, I was at an undisclosed large book store in Fairfield County, which happened to house a well known coffee shop, minding my own business, nursing a latte and happily immersed in a fascinating book on effectively parenting your teenager without running off to Fiji, when a funny thing happened.
In walked a guy lugging two tiny baby carriers, in which were housed two tiny infants, each about the size of a large roast chicken. This pleasant looking man sat down at the table next to me, placed the infants in their carriers on the floor by his table and proceeded to pull a bottle to feed the awake little roast chicken out of his mammoth designer diaper bag. As he was feeding the well behaved little thing I couldn’t help but ask if her was alone — he was…. and how well he seemed to manage the two of them, who, as he revealed, were a mere six weeks old. [Read more...]

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