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When To Use Google Pay Per Click vs Facebook Ads

When To Use Google Pay Per Click vs Facebook Ads

by Katherine Pilgrim | Business growth, Facebook for business, Integrated Marketing, Online Marketing and Growth, Traffic

Both Google Pay Per Click Ads (PPC) and Facebook Ads are incredibly powerful advertising platforms that, which executed well,  cater to virtually every type of business. When it comes to paid channels these are truly the two main contenders. Whether one performs...

I’ll Have My Traffic Organic Vs. Pay-Per-Click, With Cream

by Suzen | Integrated Marketing, Traffic

I hate paying for things that I could be getting for free. I’ve even been known to cut my own hair, much to my kids chagrin. And so it’s only fitting that I devote a vast amount of my workday and passions to the ever exciting, ever evolving, ever challenging game of...

4 Steps to Not Lose All of Your Website Traffic Despite Google

by Suzen | Integrated Marketing, Online Marketing Strategy, SEO, Traffic

  Although not a sexy topic , we must sometimes get academic: if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and the new...

12 Most Important Things To Know When Creating an Online Marketing Strategy

by Suzen | Content Marketing, Integrated Marketing, Marketing, Online Marketing, Online Marketing Strategy, Relationship Marketing

3 weeks ago I ran a contest asking for great idea’s to help me get my blog onto 12most.com, a website that has taken over my brain. I’m on a mission to have my blog published there. Why? Who knows; I love the concept and the creativity, and the writers are top...

A Website That’s Got It Goin’ On; Or, How to Get People To Click Into Your Site, and Keep Them There

by Suzen | Better Blogging, Integrated Marketing, Marketing, Online Marketing

With last week’s most recent climatic episode of “The End of the State of Connecticut As We Know It”, it became so much of a challenge to get actual work done that at one point I packed it in and dove deep into my collection of bookmarked cool blog sites that I’ve...

The Definition Of Insanity Is…

by Suzen | Integrated Marketing, Marketing, Online Marketing

You know: doing the same thing over and over and expecting different results. Right? Who wrote it? According to Wiki, no one really knows. There’s tales of both Albert Einstein and Ben Franklin, but Wiki says it was first quoted by Rita Mae Brown in her book Sudden...
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