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Will SEO Alone Do the Trick?

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A friend forwarded me a great article that I haveto share, as lately I’ve been adopting this strategy more and more:

The issue of how to strike a good balance between traditional, time honored marketing methods versus shiny toys like SEO is an ongoing debate and topic of discussion from many of us in the biz, as we struggle to position ourselves to do the best job possible for our clients in making their voice count, ensuring great ROI as well as making sure their visibility is front and center. In short, doing our jobs to best promote their business in front of the widest audience, ethically, affordably and well.

Will SEO alone do the trick? Like anything else, SEO if implemented professionally, should be a component, a crucial component for sure, but still, a component of a broader, integrated marketing strategy. Anyone that tells you that SEO in and of itself is the “magic pill” that will turn their business profits around is either not telling you the truth or implementing some pretty unsavory SEO tactics in oder to get you high rankings in the search engines. Buyer Beware, and remember the old addage: if it seems too good to be true, it probably is.

Make sure your marketing plan contains at least 3 of the following components and that they are well integrated in order to obtain a good bang for your buck:

  • A well designed, unique, search engine friendly website
  • Inclusion in as many general, industry specific and geo targeted directories
  • Inclusion in all the major search engines, including Google, Yahoo and Bing
  • A warm lead generated opt-in , professional email campaign (no spamming)
  • Social Media, Social Media, Social Media
  • A blog or newsletter campaign
  • Targeted Pay-Per-Click advertising
  • Aggressive email (opt-in only!) capture strategy
  • Occasional specials, incentives, discounts offerings
  • An analytical tool to gauge just what is effective and what can be discarded

Most important, however you choose to spend your marketing money, is to make sure that your campaign is well branded and being delivered consistently and in a timely fashion. People need to get used to seeing your presence in order to expect your presence.

SEO alone does not a marketing plan make. My goal, as always, is yours: business walking through the door, orders flowing in, phones-a-ringing, trackable increases in dollars, and happy, smiley, business owners.

About Suzen

Digital Marketing Strategist, speaker and blogger, Suzen Pettit has been in marketing for the past 27 years wearing various hats. Founder of OMAGinarium, (an acronym for Online Marketing and Growth), Suzen’s specialty is getting small companies and doctors FOUND and helping them stay “sticky” with online marketing and website traffic strategies, social media marketing, optimized websites, SEO, blogging, and content marketing. Suzen has helped dozens of small companies, entrepreneurs and medical practices stand out, get their businesses on the map, and attract more website traffic and warm leads.

When not working hard for her clients, Suzen can be found blogging and providing content for the Patch hyper-locals, Mashable, Founders Space, Create Hype, and Steamfeed, as well as speaking on topics geared to online business growth. Suzen was recently voted #3 from Voiceboks.com Top 10 Tech and Interne Savvy Blogs of 2014, and was featured in the August issue of Tribal Woman.

Comments

  1. David Fischer says:

    Suzen,

    Well said, particularly at the end. All marketing, do be deemed effective, must be measurable!

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