Get your Free 'Top 10 Ways to Rock Your Website to the Top of Google'

6 Smart Ways to Convert Facebook Likes to Sales

49 Flares Twitter 12 Facebook 34 Google+ 3 49 Flares ×

facebook mehIf the Affordable Care Act website goes down in a forest will anyone notice that they can’t sign up? Considering they couldn’t sign up when it was up ?

If a horse walks into a bar and the bartender says “Why the long face”, will anyone get the joke?

Let’s bring it home:

If a business has over 6000 “likes” on their Facebook page but only 95 people are “talking about it” is their Facebook page working for them?

What is more valuable: a business with 6000 likes and 95 people talking about it, or a business with 500 likes and 100 people talking about it?

Well, what’s the value of an email subscriber if the company never uses the database for anything? And what’s the value of the same email subscriber if the company has a smart, user-focused strategy for email?

Aha! Now we’re getting somewhere.

It is what companies do with fans that create value, not merely that a brand has fans that create value for the company. Without a Facebook strategy, or any social media strategy for that matter, the collecting of likes, followers, and connections have no meaning.

This we know: Value is made greater when brands foster stronger relationships with engaged fans.

New page insights on Facebook business make it as simple as Google Analytics- simpler, really, than ever before for business owners to gauge what types of posts motivate someone to do something. In it we can now see likes, comments, shares and post clicks.

A client of mine is rocking the value of their Facebook page and seeing clear results from it. Open for only 7 months, their Facebook page has over 500 likes, over 430 of them organically with only utilizing 1 paid ad. More importantly they have over 100 people talking about them (commenting, sharing, clicking into posts, liking posts)

Here are some ways we are engaging and retaining customers on Facebook and converting them to sales:

6 Ways to Engage Your Facebook Likes and Convert Them To Sales

  • Post a lot of high res and interesting images Tips for posting images to Facebook: Larger images tend to get more likes, shares and comments. Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail. Optimize images for the 403 x 403 pixel display in the timeline. Larger images display from the center of the image, and some of the edges may not appear in the news feed unless a user clicks through.
  • Upload useful, relevant info that will engage your particular audience. Make it relevant to their needs, not yours. My client is an urgent care center, so helpful to them is useful health alerts that are emerging at the center. “We saw 24 positive flu’s this week. Make sure to get your flu shot.” Not only will this alert your audience to the outbreak, but it will remind them to come get their flu shot…without having to “sell it”. And oh- by the way- there’s a coupon app under the banner for $5 off, which brings me to
  • Make use of the available Facebook apps and add relevant, engaging ones specific to your audience. Like a coupon for a discounted flu shot, lets just say.
  • Include video, when at all possible, again relevant to your brand. We produce a “Medical Minute” YouTube series and blog. You can bet your bippee every one of them get uploaded from their YouTube channel to their Facebook page, as well as their website of course. This strategy packs a triple whammy: not only are you encouraging engagement, familiarity with the staff /brand/product/service, but doing this also gives the added advantage of using YouTubes’ (Googles) massive SEO juice. On top of that, you are leading them to your YouTube channel where the balance of your fancy schmancy video’s live. And hey, there’s an app for that too, that can be housed directly under the banner
  • Gather Votes With Like vs. Share Ask your fans to like a post to vote for option A, or share the post to vote for option B. Because vote counts are visible, fans are motivated to participate. Walmart frequently uses the like vs. share post with a mashup of two competing images and a small graphic overlay of a like vs. share icon. They post the full image with a brief description that tells fans how to participate.
  • facebook like vs share

 

Have you found easy ways to convert Facebook likes to sales on Facebook? Or is real value only created when you unleash the potential value of fans via programs, interaction, information and other sorts of engagement? Your social media strategy is only a strategy when it is leading potential leads to your business. Engagement, familiarity, fun, what’s in it for them factor, are all necessary factors when thinking through how your Facebook platform will lead your potential “likes” to your door.

What works for you?

 


About Suzen

Comments

  1. Yes, I’d rather have a page with few followers yet participating actively in it.
    David Ryan recently posted…Sport and SportsMy Profile

  2. Thank you for the tips! I just posted a like/share picture as you suggested. It will be interesting to see how it goes. Right now I have about 11,819 followers and an engagement rate of 101,453 so needless to say I am working hard to keep it going!

  3. great insight. Really enjoyed browsing this blog. Keep up the good work
    and to everyone keep on learning!
    free psn code generator recently posted…free psn code generatorMy Profile

  4. wonderful insight. Really enjoyed reading this blog.
    Keep up the good work and to everyone keep on learning!
    Adelaide recently posted…AdelaideMy Profile

  5. Wonderful blog! I found it while searching on Yahoo News.

    Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Thanks
    generateur de code psn recently posted…generateur de code psnMy Profile

  6. First of all I would like to say terrific blog! I had a quick question in which I’d like
    to ask if you do not mind. I was curious to know how you center
    yourself and clear your head prior to writing. I’ve had a tough time clearing my thoughts in getting my thoughts out.

    I do enjoy writing but it just seems like the first 10 to 15 minutes tend to be wasted just trying to
    figure out how to begin. Any recommendations or hints?

    Cheers!
    %anchor_text% recently posted…%anchor_text%My Profile

  7. Very good information. Lucky me I came across your blog by chance
    (stumbleupon). I have saved it for later!
    adjustable dumbbell set recently posted…adjustable dumbbell setMy Profile

Speak Your Mind

*

* Copy This Password *

* Type Or Paste Password Here *

CommentLuv badge
49 Flares Twitter 12 Facebook 34 Google+ 3 49 Flares ×