Here’s How to Get More Business


Ghandi says: “Be the change you wish to see in the world”. My mother has been known to say “ For the love of God, learn from someone else’s mistakes once in a while”.
One has little to do with the other unless you really hurt your brain trying to come up with a connection; I just thought I’d throw them together, so don’t spend a lot of time on it.
That being said, it is the time of year for giving, and especially in marketing your services the concept of giving, and of

setting the stage for giving more, going above and beyond, cannot be more relevant, and important, if you want to be remembered. If you want to be top of mind when someone is wondering where to turn for a great coach. There are many of us out there, in the service industry, all trying to distinguish ourselves from one another. What makes the difference? Why will you be hired over the coach with the fancier website, the more frequent email campaigns, the catchier name? The difference is the level of service. It’s why my mother insists on going to the overpriced deli in town to get her chicken soup rather than going to Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book.
Be the change- not only will it earn you more business but it will earn you more points in the big book of life.

Branding Chinatown

branding-chinatownMy daughter’s best friend had her cell phone stolen last night in Chinatown. The day before we’re about to leave this wonderful city, Madisyn’s 2-week-old Samsung Galaxy S Blaze 4G was lifted from her back pocket as we were winding our way through the hawkers with their “Louise Vuitton’s” splayed across the Canal Street sidewalk on bed sheets. She realized it minutes after leaving a clothes shop she’d been in, and that’s all it took. Whoosh. Gone. Tears ensued. Her dad was going to be sooooooooo mad. All her photo’s of the day-a full day too, filled with great shots- up on the Highline for a picnic breakfast on the green, the gloriously sunny day spent in Central Park watching the crazy skaters and dancers, the zoo, with all those photo opps of kids and animals, then onto the Plaza to show Madisyn the Eloise Store and where Becca had her high tea 5th birthday party in the Palm Court. All gone. A cell phone is so much more than a cell phone these days. [Read more...]

How to Lose a Good Customer or How to Create a Lifelong Customer

I was in the bank Saturday morning, waiting in line behind the cutest 4-year-old and his mommy I’ve seen in a long while. It was a long line, and Junior was getting restless.

“Mommy, I have to go.”

“Go where, honey?” (mommy was distracted)

“I have to pee, mommy.”

“In a few minutes, sweetie, we’re almost done”.

“Mommy I can’t wait, I reaaaaallllyyyy have to pee pee.”

“Honey you’re going to have to wait. They don’t have a bathroom here.”

“I can’t wait mommy, I need to pee RIGHT NOW.”

Junior really had to pee. He couldn’t wait. You know how it is. When you gotta go, you gotta go. Just ask any new mother, post childbirth give or take 3 years. There is no gray area, and it’s no different for a 4-year-old who’s just getting it down in the first place.

I, of course not minding my own business, and not wanting to be used as a fire hydrant (I was wearing red… who knew how he’d been potty trained) sidled up to the mom and quietly said, “I’ll wait on line with him if you want to go up and ask if you can use their restroom.”

After being sized up and down, the mom nodded gratefully and left Junior with me holding my hand with one hand and his whatsis in the other, and proceeded to jump up and down. I noted that he was starting to turn red. [Read more...]

Secret to a Successful Blog = Secret to a Successful Networking Group

Have you wondered what the correlation between a great networking group that reaps results and a great blog that generates business leads is? What’s the secret, the common denominator that differentiates a lead generating blog or networking group from a sluggish networking group that creeps along, churning out awkward and sometimes wasted blocks of our time, or the website or blog that sits stagnant with analytics showing zero to three visitors per week, no comments and no leads coming in through the door?

I’ve been thinking about this lately when last weeks blog about the success of my BNI group seemed to hit such a chord of support and enthusiasm not just from our faithful group members but from other BNI members from throughout the state of CT as well.

The next day I was asked, as I am from many, what the REAL difference was between a blog and a website is, so to answer this for the masses that are still confused I’ll outline that here and then get to the point: [Read more...]

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