Best use of Visual Marketing ; A Monday Marketing Masters A+

I’m not a Game of Thrones fan yet…simply because the last thing I need is another addictive TV series to get sucked into, and because I’m still mourning the Breaking Bad finale. My drama quotient has reached critical mass.

That being said, HBO’s Game of Thrones season 3 wins ‘Best Use of Visual Marketing’ in my book, and came this close to almost having me as a convert, with its use of the mysterious dragon shadow at the core of its branding. It’s the geek in me. And I couldn’t be farther from a dungeons and dragons girl.

Its subtle, yet alluring visuals for the upcoming season first seen in its poster and in all the magazines built momentum for its upcoming premiere, where HBO was making a concerted effort to transform the cult favorite show into a more mainstream experience, to attract a wider audience. ( of course). Witness: [Read more...]

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