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Video Blogging: Why? 4 Reasons to Do It

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I’m getting ready to release my first video. Actually the 30 some odd minutes of uncut video is sitting in my computer waiting to be edited down to a fraction of the current length, all in the name of “watchability.” I talk a lot, what can I say. And it all seems so valuable. It’s not, trust me, I just need to take myself down a notch.

Why, you may be asking, is she adding yet another layer of content to her existing marketing? Enough, already! I’ll tell you why: because it’s important. New content, in various formats, is what drives interest, which drives web traffic, which drives search engine crawlers, which drives sales, and video is one of the most effective formats available today. I was just talking to a client today, a publisher of Humor Magazine, who told me that as strong as his ad sales are for his magazine, when he posts a link to his website which houses a video , sales spike so drastically that he is now considering bringing the entire magazine online and foregoing the printed hard copy format.

Think about it. When you visit a website that contains a video on the home page, what is the first thing your little finger does? It hits the play button on the video, that’s what. Why? 2 reasons:

  • Everyone loves video. It’s like checking out road kill, or bottle necking while driving, or secretly following The Housewives of Atlanta. No one wants to admit it, but following a visual satisfies our natural curiosity. Think Snookie.
  • Connection. People connect with you more if they can visualize and relate to you

There’s this crazy trend on Youtube that’s only getting more viral, called the “Haul” video. Your teenage girl can get you there. Check it out :

http://www.youtube.com/watch?v=gjent8cOhyM

Do these girls have a lot goin’ on? I’ll leave it up to you to decide, but I will tell you this: check out the # of hits this popular “hauler” has on Youtube. That’s right, you read it correctly: 1,351,396. Yup. This girl, like more than a few other “haulers”, is “viral”. She’s viral because she’s honed in on a target market that is looking for her video’s and her “haul”, a target demographic of teenage girls who are looking and anticipating her amazing and articulate words of wisdom about her buying results at Forever 21. Smart. Optimized. And now paid and sponsored by Forever 21. Did I mention that she’s 16?

We, of a certain generation, remember Crazy Eddie, of the now bankrupt “Crazy Eddie” appliance chain store fame. What made Crazy Eddie so memorable? What branded him? His goofy, manic, hyper-kinetic delivery that made all who watched him laugh and create buzz around his commercials. It sure wasn’t the store inventory, or management, or great deals…it was (speedy) Eddie himself. We anticipated his commercials with baited breath…back in the 80’s…. Check him out: http://www.youtube.com/watch?v=4yYGoO5imyY. ‘Crazy Eddie’, although eons before Youtube was setting the groundwork for a great viral video.

So here’s 4 good reasons why it’s important to add video marketing, or “vlogging” to your marketing, in a nutshell:

  1. Everyone loves a video. If placed strategically on your homepage, it will be the first thing people click on when they come to our website, so make sure you have a lot of content rich value in there.
  2. Once you’ve created a video , optimizing it for the search engines is a no brainer. Creating a Youtube channel and uploading it to Youtube is easy –peasy. And Youtube is the #2 largest search engine after Google. It’s great SEO. You’re out there!!
  3. Connection: Marketing is all about creating relationships and connection. It’s much easier to form a relationship through video than any other medium. It’s a human touch that is now easily accessible with these new tools we have available to us.
  4. It’s easy! A simple built- in or detachable webcam is all you need. No need to get fancy with expensive HD camera’s. Those “Haul” video’s? Created with teenage girls sitting in front of their webcams with their messy pink bedrooms in the background. It makes it real and relatable. Anyone can do it. And they don’t have to be long. As a matter of fact they should be short- real short, along the lines of 3-4 minutes, no longer. We all have short attention spans these days.

So get out there and try it. It’s a no cost way to attract more people to your website , store or business, and give them valuable content rich info. Mine is coming, if I can only figure out what to edit out.

About Suzen

Digital Marketing Strategist, speaker and blogger, Suzen Pettit has been in marketing for the past 27 years wearing various hats. Founder of OMAGinarium, (an acronym for Online Marketing and Growth), Suzen’s specialty is getting small companies and doctors FOUND and helping them stay “sticky” with online marketing and website traffic strategies, social media marketing, optimized websites, SEO, blogging, and content marketing. Suzen has helped dozens of small companies, entrepreneurs and medical practices stand out, get their businesses on the map, and attract more website traffic and warm leads.

When not working hard for her clients, Suzen can be found blogging and providing content for the Patch hyper-locals, Mashable, Founders Space, Create Hype, and Steamfeed, as well as speaking on topics geared to online business growth. Suzen was recently voted #3 from Voiceboks.com Top 10 Tech and Interne Savvy Blogs of 2014, and was featured in the August issue of Tribal Woman.

Comments

  1. Rosa Conti says:

    Excellent tutorial Suzen, and as always, entertaining!

    • Rosa you could be the star of some killer video’s….on oh so many topics! Thanks for the thumbs up, appreciate it!

  2. Mike D'Andrea says:

    one again you have hit the nail on the head. Thanks

    • Thanks Mike. You should make a series of video’s interviewing your 5 most interesting clients, (Chaz Bono, Max Weinburg, Michael Moore, Brian Pitts, etc.)..can be uploaded to the GTN website and Youtube…would definately bring traffic!!

  3. Yet another great blog Suzen! You may have even convinced me to do it for my own blog.Thanks!

  4. Kimberly DiMondo says:

    With these 4 reasons how can I not do it?!

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