Although not a sexy topic , we must sometimes get academic:
if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and the new “Hummingbird” Algorithm Update .
Although I like to believe that Googles’ main focus continues to be to bring their users the best quality search results, one of these new updates, which was just rolled out late last week , The Google Hummingbird Algorithm Updates definitely delivers there.
Why named Hummingbird? Think of a hummingbird- fast, targeted, as in fast and targeted search results. I love it. Although there are a few other features in this update, the main feature to Hummingbird concerns asking questions in a search.
It’s moving towards a “conversational search”. This is a good thing.
Where as before if someone types a question in to Google results relied strictly on keywords and therefore often times did not end in a satisfying answer, the Hummingbird update seeks to improve this. Try it out-ask a real question in Google and see what comes up. It should result in a more targeted answer than a few weeks ago, and a more specific page on a site rather than just the homepage.
For more on this check out Danny Sullivan’s article in SearchEngineLand.com
On the other end of the spectrum, Google has also recently instilled a “nuicancy” update designed, supposedly, to keep information more privatized and “protect” users from having their info exposed. In doing so it’s made it harder for web owners and those doing the keyword research for websites and blogs to do their jobs well- an increasing number of searches are turning up in the bucket called “not provided” when we look to see what words triggered someone landing on our sites.
So hmmmm….. how to work around?
Here’s my suggestions, to get around “Secure Searching”:
a) If your keywords are pretty static- in other words if your services or products don’t change that often, you are probably not going to be affected by this new update that much. You know ( or should know) what someone will be looking for when they search for you. If you don’t know that you have some work to do and might want to contact me or another SEO expert.
b) You never-ever-want to rely solely on any one approach to garner traffic. That’s why we call it a strategy, or more specifically an Integrated Marketing Strategy. That’s a fancy way of saying to lay a strong foundation and ensure targeted traffic you must incorporate at least 3-4 ( I like to teach 5-6) methods to garner traffic, which include things like:
- Email marketing
- Referrals and inbound links from other websites and blogs
- Social Media Campaigns
- Guest Blogging
- Offsite Networking
- Direct Mail
- Ad campaigns
- Link Sharing
- Article Marketing
- Affiliate and Joint Venture Opportunities
Etc., etc. Look at it this way:
What would happen if you relied solely on a PPC ad campaign for your marketing ( ie the lazy woman’s method). And lets say you wanted to take a break from spending all that money on ad bids, or the ads just stopped proving to be as effective as you were hoping they would be.
If nothing else is in place- if you are not branded along a broad platform where you are being sought out, recognized, linked from, the minute you stop that campaign, what happens?
That’s right- Adios traffic. There goes any and all of your visibility, and you are back to square 1 in a Google search as well as on your website.
Can you spell website T-A-N-K?
c) Never stop building your warm lead list. Anyone who follows me knows that I can’t stress this enough. Your list is your leads which you work to turn into your prospects which hopefully you will convert to your clients/customers. How?
d) Best method: Make sure to have an opt-in form on your website that is being used exclusively to give out free information and gather emails from. When appropriate, use alluring and irresistible offers that can be immediately downloaded or given away at your physical site.
Integrated Marketing. It’s never been more important than right now.
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thanks Lori, glad it’s helpful. email me if there’s anything i can clarify for you
I’m so glad to have a resource who is keeping track of all of these changes….we are all working for the machine ( google). Still, I think a more conversational approach to search will help me because there isn’t one way to describe my product line at http://www.zeldassong.com.
Great refreshing post… It’s nice to see someone not adding fuel to the fire, and sharing smart insights. Hey would love to invite you to one of our many Google+ Hangouts, please let me know if you’ve be interested!
and there shouldn’t be just one way Sharon. As much as we need to keep in mind writing for search, ultimately we are writing for people, and the content must be compelling. It just makes sense to go about it in a smart way, using appropriate keywords and as much anchor text as possible. It’s sort of a catch 22– if we use these techniques than chances are your piece will be indexed higher, and thus reach more PEOPLE!
would love that Gabriella, thank you!
Hello! This is my first visit to your blog! We are a team
of volunteers and starting a new project in a community in the same niche.
Your blog provided us valuable information to work on. You have done a wonderful job!
Im adding this post to my Traffic Generation ScoopIt. Very well done, thank you!
great! Thanks Renaud. Love ScoopIt!
First of all I would like to say fantastic blog!
I had a quick question which I’d like to ask if you
do not mind. I was interested to know how you center yourself and clear
your head prior to writing. I have had a tough time clearing my
mind in getting my thoughts out there. I do take pleasure in writing however
it just seems like the first 10 to 15 minutes are generally lost simply just trying to figure out how to begin.
Any suggestions or tips? Thank you!