Best in Innovative Marketing: A monthly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best and most innovative marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot on, all memorable. Marketing whose branding is so thought provoking or just so awesome that you can’t stop thinking about it. And that’s the point, now, isn’t it.

Ladies and Gentlemen: Todays shout out goes to….drum roll please…


The Charmin Sit or Squat App


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I don’t know where to begin, really.

If any of you had a mother like my mother, then you get how we SURE could have used this baby 30 years ago. Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. All of us have been in this situation and have longed without even knowing that

we’ve longed for a service like this.

So let’s sumarize: the Charmin Sit or Squat App

  • is practical and functional
  • performs a much needed service
  • is highly AMUSING
    highly amusing
  • will remain sticky in your mind
  • is creative
  • is a fabulous conversation piece
  • will always keep Charmin in front of mind
  • is one -off branding content that is better than any branding logo or name

I’d also be happy to expand the Monday Marketing Masters to include your suggestions for marketing or branding, or branding content– that you’ve seen that you think is shout-out worthy. Include in the comments below and I’ll try and feature your suggestions if I agree. Remember this however–it needs to be AWESOME–as awesome as the Charmin Sit or Squat.





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