Why Every Small Business Needs to Use Local Search Directories

get found using local directoriesYou’re out running errands and you remember your friend suggested a great new bakery somewhere in town, but you can’t remember the name.

So you grab your smartphone and you Google – “Bakery in My Town, CT”.

Several listings pop-up. The top two have 4+ reviews and the last three have so-so reviews. Guess which store you are likey to pick first? Yup –one of the 2 with great reviews- and it may not be the bakery your friend recommended. Now, if you were both on Google + you could see which bakery your friend recommends, but more on that in a bit.

Competition for your services/products/expertise is at an all-time high thanks in part to online shopping, and in part to the sheer volume of businesses vying for your attention. We (as business owners) need to scream above the noise “MY BUSINESS IS THE BEST – COME TO ME”!!! [Read more...]

4 Steps to Not Lose All of Your Website Traffic Despite Google

 

google algorithm updateAlthough not a sexy topic , we must sometimes get academic:

if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and the new “Hummingbird” Algorithm Update .

Although I like to believe that Googles’ main focus continues to be to bring their users the best quality search results, one of these new updates, which was just rolled out late last week , The Google Hummingbird Algorithm Updates definitely delivers there. [Read more...]

Huge Traffic Strategy #3: Google Just Loves Fresh Content

google loves fresh contentWhen asked what I do for small businesses, I often open asking the question:

“Would you like your website to be more than an online business card?” This usually triggers a resounding “Yeah, baby!”

What I hear between the lines in their “yeah baby”, 9 times out of 10 is frustration. Why? Because most of us are on the eternal quest for more traffic to our website, leading to more conversions from that traffic. Not many of us, save the few focussed traffic guru’s” like Derek Halpern and Ana Hoffman, are ever satisfied with the amount of traffic to their website or blog, often explained when equating to traffic noise this way:

rrribbit…rrribbit….rrrribbit… [Read more...]

I’ll Take Mine Organic Vs. Pay Per Click Please; with cream

I hate paying for things that I could be getting for free. I’ve even been known to cut my own hair, much to my kids chagrin. And so it’s only fitting that I devote a vast amount of my workday and passions to the ever exciting, ever evolving, ever challenging game of SEO, or Search Engine Optimization. Wow. I really do need to get a life.

A short tutorial to the various methods of leading traffic to your website:

Plan A)

Paid traffic

This is exactly what it sounds like. You will pay Google by bidding on the keywords you would like to “rank for” in a search, and whomever pays the higher price will end up closest to the top of the grayed in area’s along the very top of a Google search or down the right sidebar. The more competitive, or searched for keyword, the more you are going to pay to be placed up towards the top of the search engine. It’s called a whole slew of things, so you might recognize it as SEM (Search Engine Marketing), PPC (Pay per click), Paid Search, etc. Whatever, it’s all the same thing.

This is not a terrible strategy, but it should never be your sole strategy. I always encourage adding this later on an as needed basis, after plan B, which we will get to, has been implemented. Alternately, it can be used to jump start a new site until the organic techniques have started to kick in. PPC can be a good addition to an online strategy for sure, but paid ads alone are only as good as the time which you are paying for them. They’re not going to sustain your presence on page 1 if nothing else is implemented. In other words if you are relying solely on paid ads and have not laid an integrated marketing foundation, the minute you stop paying for your ads, you can say adieu to your search engine visibility, and hello to page 12…you’re presence will dry up faster than Kim Kardashian and Kris Humphries marriage.

No, what makes much more sense is

Plan B)
Organic traffic

A joint study conducted by Group M out of the UK and Nielsen reports that other than commercial searches, 94% of total search engine clicks go to organic results, with just 6% of click share left for paid search ads. [Read more...]

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