I love when I think along the same lines as Seth Godin, and at the same time to boot. I’d just woken up this morning thinking if I had to read one more long email or blog entry I was going to explode. And then this hit my in box.
Listen: if you want people to read your brilliance and pay close attention to your sage advice, you gotta keep it short and sweet. We are all too ADD these days because there is so much being thrown at us. Ok, I’ll speak for myself but I know I’m not alone. Less can be more. Look at Hemmingway. I think he’s more popular now amongst the ADD crowd then when he was first published. Why? Because his sentences are short. To the point. Sparse, yet crafted beautifully into phrases that hit your sweet spot. He would have made a great Tweeter!
Here’s the skinny: if you want more folks to read your stuff, and to remember your words, break them down into small but memorable sound bites. We’ll remember you more. Think like Hemmingway:
“Always do sober what you said you’d do drunk. That will teach you to keep your mouth shut”. Brilliant.