Less Is More

I love when I think along the same lines as Seth Godin, and at the same time to boot. I’d just woken up this morning thinking if I had to read one more long email or blog entry I was going to explode. And then  this hit my in box.

Listen: if you want people to read your brilliance and pay close attention to your sage advice, you gotta keep it short and sweet. We are all too ADD these days because there is so much being thrown at us. Ok, I’ll speak for myself but I know I’m not alone. Less can be more. Look at Hemmingway. I think he’s more popular now amongst the ADD crowd then when he was first published. Why? Because his sentences are short. To the point. Sparse, yet crafted beautifully into phrases that hit your sweet spot. He would have made a great Tweeter!

Here’s the skinny: if you want more folks to read your stuff, and to remember your words, break them down into small but memorable sound bites. We’ll remember you more. Think like Hemmingway:

“Always do sober what you said you’d do drunk. That will teach you to keep your mouth shut”. Brilliant.

8 Great Tips to Increase Your Blog Comments

Aha! Struck a chord, eh? Probably the #1 biggest issue I get from frustrated, beleaguered bloggers is that of the empty comments box. I know, I’ve been there, and often times, I’m still there, resorting to a steady stream of urgent pleas for interaction from my faithful posy. Payments works as well, especially for a teen comment.

I’ve let all this go, slowly, for the most part as I’ve found that in the last 2 years of blogging, slowly but surely my readership has, indeed increased and so has the response rate. Understand however, that just because folks aren’t commenting does NOT mean they are not reading, absorbing and appreciating your words.

Did you get that? I said “Not much of a correlation!” Did I make your day? [Read more...]

VIDEO: Why Blog ?

The road to blog readership is for most of us, a long and somewhat painful one. Some of this cannot be helped –it is just the nature of the blog beast. A blog, like any other form of marketing, takes time and patience to grow its’ traffic. That being said, it’s a great way to grow your following and is so DO-ABLE! Plus once you’re into your rhythm, it’s not so daunting…

1 More Vital Free and Easy Tip for Getting People to Read Your Blog

Read My BlogSo, last week I posted a blog entitled “6 Free and Easy Techniques to Get People to Read Your Blog “. Not too sexy, right? Good, solid tips, that I’ve honed over time, which I’d wanted to share, in an easy to read, numbered format. Done. Delivered.

Who would have thought what happened next was going to, well, happen next.

Can I just say….giddily….that from that one little blog I have now received over 40 comments? Plus 3 ongoing conversations? I post in various places, so they were spread out amongst the sites, but seriously…can we talk?

This is what we’re talking about when we talk about “blog juice”, people. Now, I’m not going to toot my horn about this, because quite honestly, between you, me and the wall, although the article was one of my better ones: informative, targeted, sorta fun, really, it didn’t have much to do with the article. That info is out there, and has been expressed in many a blog, article, webinar, seminar, book, e book, you name it. Maybe I compiled it well, made it more interesting, timed it well. Perhaps I threw in some little known tidbits that shook things up a bit, but the real reason why this article elicited such a great response had not much to do with the contents as it did with the…..wait for it….TITLE. The title, my peeps.

Anyone who is slightly interested in growing their business, who is thinking about creating or who already has a blog will naturally be attracted to a title containing the words “FREE” and “EASY”. They will open the blog. Folks will be searching for those words in a Google search. That’s it. No rocket science. Combine these with the
word “BLOG”, which is a hot topic these days, and you my dear businessperson have the makings of an uber (without the umlaut’s) optimized title, and the power of an optimized title cannot be emphasized enough. I mean, look what happened to my humble little blog. Trust me, if I can do it, so can you. So tip #7: Optimize your titles! Why didn’t I include this? I don’t know…something shiny must have crossed my desk.

Now I’m half thinking that maybe I’ll start all my blogs with “6 Free and Easy” in the title and brand them with that. What do you think?

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