Best in Innovative Marketing: The Charmin Sit or Squat

Best in Innovative Marketing: A monthly series where I take a moment out of my busy day to give a quick shout out to what I believe to be some of the best and most innovative marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot on, all memorable. Marketing whose branding is so thought provoking or just so awesome that you can’t stop thinking about it. And that’s the point, now, isn’t it.

Ladies and Gentlemen: Todays shout out goes to….drum roll please…

 

The Charmin Sit or Squat App

 

charmin-sit-or-squat

I don’t know where to begin, really.

If any of you had a mother like my mother, then you get how we SURE could have used this baby 30 years ago. Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. All of us have been in this situation and have longed without even knowing that

we’ve longed for a service like this. [Read more...]

How to Create a Monetized Twitter Campaign

urban-selfieIt’s time to showcase the little guy creating great marketing campaigns that can be easily created…by you. After all, it’s not just the big guys with big branding and media budgets who are creating the most creative marketing campaigns these days;  it’s the little guy…gal…. as well, one of the main points I aim to showcase, in the Monday Marketing Masters series after all.

Case in point, here’s a small UK company who had a great idea and with a very tight budget, using the power and connections of their target market to create a monetized Twitter campaign that spread the word for them. Brilliant stuff. Presenting: [Read more...]

Best use of Visual Marketing ; A Monday Marketing Masters A+

I’m not a Game of Thrones fan yet…simply because the last thing I need is another addictive TV series to get sucked into, and because I’m still mourning the Breaking Bad finale. My drama quotient has reached critical mass.

That being said, HBO’s Game of Thrones season 3 wins ‘Best Use of Visual Marketing’ in my book, and came this close to almost having me as a convert, with its use of the mysterious dragon shadow at the core of its branding. It’s the geek in me. And I couldn’t be farther from a dungeons and dragons girl.

Its subtle, yet alluring visuals for the upcoming season first seen in its poster and in all the magazines built momentum for its upcoming premiere, where HBO was making a concerted effort to transform the cult favorite show into a more mainstream experience, to attract a wider audience. ( of course). Witness: [Read more...]

Monday Marketing Master Review: Top 5 Most Creative Marketing Campaigns

It’s time for a Monday Marketing Top 5 most creative marketing campaigns, according to moi, featuring my picks of the best of the best of the best and most creative marketing campaigns of the past 5 years. In case you missed them:

Suzen’s choices of the Top 5 Most Creative Marketing Campaigns ( so far)

The Charmin Sit or Squat App:

charmin-sit-or-squatThe makings of a great marketing campaign is coming up with that one thing you didn’t even know you needed, and once presented with that thing, wondering how you ever lived without it.

Other than the great hilarity of the Charmin Sit or Squat app, which can be downloaded on for either iPhone or Android through iTunes, let’s give a quick summary: an app that helps you find a clean, public restroom when out and about is both functional, practical, interactive- folks send in their ratings to the app, labeling them either “sit” worthy or “squat” worthy. I have now used, and contributed to this app 26 times. But who’d counting? My small contribution to mankind. [Read more...]

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