5 Old SEO Strategies You Can Throw Out Now… And Replace With These for 2018

lose-these-seo-strategiesIf there’s one thing we’ve learned about search engine optimization, it’s that you can never rest on your laurels. What once worked like a charm to keep your website ranked and highly trafficked no longer does. Many of us have learned this the hard way.

What SEO strategies do we anticipate working in 2018? The things I outline below. Google is constantly updating their algorithms and we need to update our priorities and our websites to keep up with them in order to keep our organic rankings high.

This is part 1 of 2 posts geared towards organic seo strategies to incorporate into your website updates.

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Getting Your Website Mobile Ready and Why It Matters.

 

 

 

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-This is the 3rd installment from SEO Guru Alex Miranda, on the new Google requirements for mobile “friendliness” and how not to be left behind. If you missed the first 2, come here , and here  first. 

Getting Your Website Mobile Ready and Why It Matters

It’s official, Google has just confirmed that more Google searches take place on mobile devices than on computers in 10 counties including the U.S. and Japan. Smartphones have become personal shopping assistants for most people. If you want to go or if you want to buy, it’s all right on your fingertips. As of today, Google is rolling out a beta version of a mobile car showroom. Car dealers across the country  can sign up for this new feature which will essentially allow you to build your car right from the search engine results page and order it. They also released new shopping and hotel booking updates which will make it much easier for mobile users. This matters big time. Recent Google update made ‘mobile-friendliness’ a phrase on everyone’s lips. Or at least, upon the lips of everyone who owns a website. The update allows Google users to get relevant, high-quality search results that are optimized for their mobile devices. Let’s take a look at why it matters. [Read more...]

I’ll Have My Traffic Organic Vs. Pay-Per-Click, With Cream

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I hate paying for things that I could be getting for free. I’ve even been known to cut my own hair, much to my kids chagrin. And so it’s only fitting that I devote a vast amount of my workday and passions to the ever exciting, ever evolving, ever challenging game of SEO, or Search Engine Optimization. Wow. I really do need to get a life.

A short tutorial to the various methods of leading traffic to your website:

Plan A)

Paid Traffic Techniques

This is exactly what it sounds like. You will pay Google by bidding on the keywords you would like to “rank for” in a search, and whomever pays the higher price will end up closest to the top of the grayed in area’s along the very top of a Google search or down the right sidebar. The more competitive, or searched for keyword, the more you are going to pay to be placed up towards the top of the search engine. It’s called a whole slew of things, so you might recognize it as SEM (Search Engine Marketing), PPC (Pay per click), Paid Search, etc. Whatever, it’s all the same thing. [Read more...]

4 Steps to Not Lose All of Your Website Traffic Despite Google

 

google algorithm updateAlthough not a sexy topic , we must sometimes get academic:

if you’re serious about getting people to your website and more importantly, keeping them there and converting their business you gotta pay attention to the latest updates by Google, and the new “Hummingbird” Algorithm Update .

Although I like to believe that Googles’ main focus continues to be to bring their users the best quality search results, one of these new updates, which was just rolled out late last week , The Google Hummingbird Algorithm Updates definitely delivers there. [Read more...]

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