Digital Marketing Blog
Who Are You And Why Should We Care?
Who are you and why should I remember you?
read moreI’ll Take Mine Organic Vs. Pay Per Click Please; with cream
Most search queries are not commercial (people looking to buy something) or transactional in nature. Most search queries are informational or navigational.
read moreBuilding an Online Connection with Your Doctor, (oh yes)
The way that healthcare is being delivered today is changing. Its’ ability to reach out to you is easier than ever before and important to strive for, so that the services you receive are efficient, portable and most of all effective. Interaction and connection is encouraged. If you are engaged with your healthcare providers, trust is formed and then a relationship. And that’s how you stay sticky.
read moreHow to Protect Your Online Reputation
n the medical field in particular, online review sites have become fast, furious and powerful. They overshadow and outrank even the most sophisticated of medical practice websites, and often one will have to sift through 12 or 13 before getting to a website, if in fact there is a website at all
read moreGet Yer Somethin’-Somethin’ Down
It’s about being KNOWN for something, even if you are a yoga instructor like your 6 neighbors, or a realtor, like one third of our town, or a marketing expert, like…well, yeah. What’s your Somethin’-Somethin’ that SETS YOU APART from all the other white noise?? From all of your competition? How are you going to remembered?
read moreCreate a Monetized Blog
There are many ways to monetize your blog so that you are “making money in your sleep” as they say, and affiliate marketing is one good way
read morePutting Yourself Out There; Miss Scaredy Pants
Out of our comfort zone. If you’re really growing a successful business you should be out of it all the time. That’s what the big guns say, anyway. Damn them. I so relate. For anyone following me, you know that this past fall I pulled off, with the help of the fabulous Mompreneur Jennifer Covello of Parenting for Purpose a project the size and bandwidth of an Alabama double wide, our Mom to Mompreneur Now telesummit.
read more4 Reasons to Video Blog; just do it
Don’t be intimidated. If I can do it so can you. Creating video content will not only increase your visibility, but it will position you as an authority on your topic (provided you know what you’re talking about of course). Google loves youtube so upload it there and share to your blog.
read moreVIDEO: 6 Easy Ways to Get Traffic to Your Website or Blog
Since we’re going to be delving into a winter webinar on how to get your blog found, I thought we’d re-visit the video entitled “6 Easy Ways to get Traffic to your Website” as a taste—just a tasteof what’s to come this February.
read moreHere’s How to Get More Business
Content marketing, extra value, little pink spoons, relationship marketing, “Givers Gain”. Call it what you may; all fairly new concepts and yet the oldest marketing concept (I refuse to call it a trick) in the book. Be the change- not only will it earn you more business but it will earn you more points in the big book of life.
read moreWork Smart, Not Hard. Really
There once was a telesummit. And then it ended. It had all kinds of hoopla attached to it: great press, lots of media coverage, expert guest stars, fun video’s, lots of cool new (to us) technology, 50- 60 hour weeks of prep work to launch it, enough angst and sleepless nights wondering when were going to mess it up to fill Brooklyn’s new Barclay Stadium, a social media frenzy, a cool Facebook Group, lots and lots of new contacts, a shiny new mailing list, JV partners, great material for new blog posts and newsletter content, heck we even had a legal agreement.
read moreChinese Man Sues Wife For Being Ugly and Giving Birth to an Ugly Baby
This happened. And he won the case- $120,000 awarded to him from a judge because, as the judge explained, the wife, unbeknownst to the husband, had undergone over $100,000 worth of plastic surgery prior to meeting him, and so was deemed “deceptive”. I kid you not.
read moreThanks, Sandy
they were hovering, with a low undercurrent of ‘are you done yet?’ buzz, and although I’d weathered this stuff before, now it seemed more urgent, like I wasn’t where I should be. I needed to just stop. So I hung it up, and went and hung with my kids. We baked yet more apple pies and apple crisps, put out the stew, set it on ‘warm’, pulled out the Scrabble game. And waited to lose power. Then waited some more. We watched The Avengers….again, and ok, we then watched a somewhat innapropriate one (another blog post).
read moreDon’t Do This
Aliza Sherman’s newest project du force is Pinterest, and today at 1 PM EST, with us on our Mom to Mompreneur Now! tele-summit, she will be sharing not only her inspirational journey of how where got to where she is today in a field which up until now has been known as a mans world, but also on all things Pinterest- how it can help grow your business, why it is being hailed as the fastest growing social media platform on the internet, and some of the most effective ways that Pinterest can work for you. Sign up if you haven’t already at momtomompreneurnow.com
read moreTechnophobe-Schmeknophobe
Are you a-scared of technology? Does the idea of doing social media make your eyes roll back in your head? Are you clueless and exhausted at the idea of making sure you’re business is front and center when people are looking for you? Fear no more (insert loud drumroll and trumpets). This week we tackle the technical side of being found like it’s kindergarten. You’ll walk away saying “this is what I was so afraid of? Easy Peazy stuff!”
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