by Suzen | Branding, Marketing, Monday Marketing Masters, Social Media
This campaign was a double whammy: Founded in August 2008 and based in San Francisco, California, Airbnb a community site for people to list, discover, and book unique rooming spaces around the world online or from an smart phone, has spread like wildfire not just...
by Suzen | Branding, Monday Marketing Masters
The Hellman’s mayonnaise brand took an innovative approach to product awareness with its recent high-tech supermarket campaign in Brazil — one that resulted in a 68% increase in sales, springwise.com reported. Outfitted with a touchscreen device, the company...
by Suzen | Blogging for business, Branding, Content Marketing, email marketing, Marketing, Online Marketing Strategy, Relationship Marketing, Reputation Management, Traffic
Do you have a website with great content but, alas, are not getting the traffic you were hoping for? You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your...
by Suzen | Branding, Business growth, Content Marketing, Videos
You have a Facebook page, a fairly substantial “list” that you send out to on a fairly consistent basis. You tweet. You are a busy so and so. Why do you also need to be creating all this “content”?” What’s the real reason? Let’s discuss amongst ourselves: In order to...
by Suzen | Branding, Business growth, Growing Your List, Marketing, online marketing coaching and mastermind groups
Question: How many times have you woken up frustrated because you know you should have more business? You are working like a dog, doing all the things you’re supposed to be doing, and yet sales are not where they should be? You’re spinning your wheels,...
by Suzen | Branding, Business growth, Growing Your List, Online Marketing, Online Marketing and Growth, Online Marketing Strategy, Videos
Call it “Law of Attraction”, call it fate. This morning just before gearing up to upload my new video I was putzing around listening to a podcast of my newest online obsession and hero Derek Halpern. He motivates me and gets me going like no one else these...
