by Suzen | Cause Marketing, Monday Marketing Masters, Traffic
Last week in mall: Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes” Me: “True. And yet, still pretty pricey!” Daughter: “Can I have 2 pairs? I really want to give” Me: “ummmm….sure?”...
by Suzen | Branding, Marketing, Monday Marketing Masters, Social Media
This campaign was a double whammy: Founded in August 2008 and based in San Francisco, California, Airbnb a community site for people to list, discover, and book unique rooming spaces around the world online or from an smart phone, has spread like wildfire not just...
by Suzen | Monday Marketing Masters, Traffic
This campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series. I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy...
by Suzen | Branding, Monday Marketing Masters
The Hellman’s mayonnaise brand took an innovative approach to product awareness with its recent high-tech supermarket campaign in Brazil — one that resulted in a 68% increase in sales, springwise.com reported. Outfitted with a touchscreen device, the company...
