Want to Monetize Your Facebook Page? It’s time to Pay to Play

pay-to-play-with-facebookFor all those wondering what has happened to your Facebook presence, or as I like to call it in the biz, “Facebook Effect”, take note: you are not crazy. Organic views, which, at one time was displayed for all who liked your page, are now way down. The only way to ensure that your message, call to action, story, will be n front of those you want seeing your page is to pay, either by boosting a post, or by paying for page post views in the form of an ad.

Facebook has, over the last few months since it’s IPO and subsequent monetization, decided that it is, indeed a business, that there is now pressure on it than ever to make money for its millions of’ investors, and has ramped up its’ business mojo to create ROI for investors, all on the backs of the small business Facebook page owners. Yes, the time has come to quit yer whinin’ and Pay to Play if you want to monetize your Facebook Page. [Read more...]

Facebook Tweaks That Effect You; Link Share Posts Do the Trick

facebook-tweaks-for-increased-likesIt is no secret that Facebook has gotten a tad greedy since it’s IPO and is now trying to squeeze the gajeezers out of every last one of us. If you’ve been out of the loop and have not noticed the latest Facebook “updates”, let it be known that if you have a Facebook business page, where –as prior to the IPO anyone “liking” your page would then receive any and all status updates that are posted, now, not so much.

So if you’ve been experiencing less than stellar post engagement and less Facebook likes on your organic (non-paid for) status updates and posts, this explains that. [Read more...]

6 Smart Ways to Convert Facebook Likes to Sales

facebook mehIf the Affordable Care Act website goes down in a forest will anyone notice that they can’t sign up? Considering they couldn’t sign up when it was up ?

If a horse walks into a bar and the bartender says “Why the long face”, will anyone get the joke?

Let’s bring it home:

If a business has over 6000 “likes” on their Facebook page but only 95 people are “talking about it” is their Facebook page working for them?

What is more valuable: a business with 6000 likes and 95 people talking about it, or a business with 500 likes and 100 people talking about it?

Well, what’s the value of an email subscriber if the company never uses the database for anything? And what’s the value of the same email subscriber if the company has a smart, user-focused strategy for email?

Aha! Now we’re getting somewhere. [Read more...]

Don’t Do This

"Aliza Sherman"

I may have mentioned this before, but a few months back when we were reaching out to the various women on our Most Wanted list I accidentally sent Aliza Sherman a potty-mouthed email. It was intended for my partner Jennifer, as a response to Aliza agreeing to be a part of our tele-summit, and it sort of included the acronym OM#mce_temp_url#FG, as in

“OMFG, I can’t believe Aliza Sherman just said yes to us”.

Luckily, Aliza being the gracious and cool cyber chick she is, kept up her reputation, and, just as cool as I knew she’d be after years of following her career, and 30 seconds after I hit the send button to my tech idol of all time, responded something to the effect of “Hi Suzen….ya think? It’s not rocket science”.

Yeah. That happened. We laugh about it now. “Heh heh…..”

“It’s a man’s world out there in cyberspace – but not if Aliza Sherman has anything to say about it. Her mission: empower women and girls through technology.”

-The Wall Street Journal

This, ladies and gents, is who I have the privilege of interviewing tomorrow in Tuesdays segment of our MomtoMompreneurNow! Tele-summit. How cool is that.

Here’s what my ex husbands lecture agency, Greater Talent Network, has to say about her:

“Named by Newsweek as one of the “Top 50 People Who Matter Most on the Internet,” Aliza Sherman is a cyberspace thought leader and sought-after online marketing expert. She opened the door to the power and potential of female online presence when she founded Cybergrrl, Inc. in the early days of the World Wide Web. It

is a pioneering new media and entertainment company at the forefront of creating online programming, products, services and virtual communities. Sherman is also the founder of Webgrrls, a networking group for woman interested in the Internet that currently has over 100 chapters world-wide.

Sherman and her unique, female-based approach to e-business and Internet marketing have been profiled by People, The Wall Street Journal, USA Today,US News And World Report, CBS This Morning and CNN. In addition, she is the author of Cybergrrl: A Woman’s Guide to the World Wide Web and her latest release PowerTools for Women in Business: 10 Ways to Succeed in Life and Work, which highlights the 10 lessons she has lived and learned while running a business and searching for a purpose and features the stories of over 70 other women who share their experience and advice.”

Her newest project du force is Pinterest, and today at 1 PM EST, with us on our Mom to Mompreneur Now! tele-summit, she will be sharing not only her inspirational journey of how where got to where she is today in a field which up until now has been known as a mans world, but also

on all things Pinterest- how it can help grow your business, why it is being hailed as the fastest growing social media platform on the internet, and some of the most effective ways that Pinterest can work for you.

I am hopeful that Aliza really is as cool as her persona, and forgives my little faux pas a few months back, seeing it rather as the compliment it was intended as. Heh heh……

Sign up if you haven’t already, right here

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