Airbnb Marketing Vine: Monday Marketing Masters

airbnb-vineThis campaign was a double whammy:

Founded in August 2008 and based in San Francisco, California, Airbnb a community site for people to list, discover, and book unique rooming spaces around the world online or from an smart phone, has spread like wildfire not just because of its’ unique and inviting concept, but also because it has matched its’ marketing campaign with its’ IT savvy, twenty and thirty something’s, social media rocking, young and hip audience, and invited them in for an opportunity to be part of the Airbnb marketing experience by taking part in an innovative marketing experience.

To advertise the Airbnb marketing concept of showing how everyone is finding their place in the world, the company created an offer to their thousands of Twitter followers that went like this:

The offer, sent out on Twitter,  (duh) which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines (a Twitter owned app allowing you to take 6 second videos and do…well all sorts of things) , instructed the users to submit scripted shots from all over the world in the form of Vines, via Twitter. They compiled the vines and used the resulting film, entitled Hollywood & Vines, as a TV ad. It is comprised entirely of Vines and is a paper tale..trail… of adventure, discovery and belonging—the Airbnb theme. [Read more...]

Want to Monetize Your Facebook Page? It’s time to Pay to Play

pay-to-play-with-facebookFor all those wondering what has happened to your Facebook presence, or as I like to call it in the biz, “Facebook Effect”, take note: you are not crazy. Organic views, which, at one time was displayed for all who liked your page, are now way down. The only way to ensure that your message, call to action, story, will be n front of those you want seeing your page is to pay, either by boosting a post, or by paying for page post views in the form of an ad.

Facebook has, over the last few months since it’s IPO and subsequent monetization, decided that it is, indeed a business, that there is now pressure on it than ever to make money for its millions of’ investors, and has ramped up its’ business mojo to create ROI for investors, all on the backs of the small business Facebook page owners. Yes, the time has come to quit yer whinin’ and Pay to Play if you want to monetize your Facebook Page. [Read more...]

Facebook Tweaks That Effect You; Link Share Posts Do the Trick

facebook-tweaks-for-increased-likesIt is no secret that Facebook has gotten a tad greedy since it’s IPO and is now trying to squeeze the gajeezers out of every last one of us. If you’ve been out of the loop and have not noticed the latest Facebook “updates”, let it be known that if you have a Facebook business page, where –as prior to the IPO anyone “liking” your page would then receive any and all status updates that are posted, now, not so much.

So if you’ve been experiencing less than stellar post engagement and less Facebook likes on your organic (non-paid for) status updates and posts, this explains that. [Read more...]

6 Smart Ways to Convert Facebook Likes to Sales

facebook mehIf the Affordable Care Act website goes down in a forest will anyone notice that they can’t sign up? Considering they couldn’t sign up when it was up ?

If a horse walks into a bar and the bartender says “Why the long face”, will anyone get the joke?

Let’s bring it home:

If a business has over 6000 “likes” on their Facebook page but only 95 people are “talking about it” is their Facebook page working for them?

What is more valuable: a business with 6000 likes and 95 people talking about it, or a business with 500 likes and 100 people talking about it?

Well, what’s the value of an email subscriber if the company never uses the database for anything? And what’s the value of the same email subscriber if the company has a smart, user-focused strategy for email?

Aha! Now we’re getting somewhere. [Read more...]

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