by Suzen | Monday Marketing Masters, Traffic, Video Marketing
Though deep into the bosom of August, I thought todays Monday Marketing Masters session showcasing a 2013 Christmas campaign featuring Canadian airline WestJet would shake us out of our summer doldrums. Here you will see an example of viral video happiness so fabulous...
by Suzen | Cause Marketing, Monday Marketing Masters, Traffic
Last week in mall: Daughter: “every time you buy a pair of shoes from TOMS another pair is donated to children across the globe that can’t afford shoes” Me: “True. And yet, still pretty pricey!” Daughter: “Can I have 2 pairs? I really want to give” Me: “ummmm….sure?”...
by Suzen | Monday Marketing Masters, Traffic
This campaign ties for first place in my book, tying with the Charmin Sit or Squat campaign that launched the Monday Marketing Masters (let’s just call it the MMM) series. I’ve mentioned this campaign before because I am in such awe of it, but it is definitely worthy...
by Suzen | Integrated Marketing, Traffic
I hate paying for things that I could be getting for free. I’ve even been known to cut my own hair, much to my kids chagrin. And so it’s only fitting that I devote a vast amount of my workday and passions to the ever exciting, ever evolving, ever challenging game of...
by Suzen | Facebook for business, Social Media, Traffic
For all those wondering what has happened to your Facebook presence, or as I like to call it in the biz, “Facebook Effect”, take note: you are not crazy. Organic views, which, at one time was displayed for all who liked your page, are now way down. The only way to...
by Suzen | Blogging for business, Branding, Content Marketing, email marketing, Marketing, Online Marketing Strategy, Relationship Marketing, Reputation Management, Traffic
Do you have a website with great content but, alas, are not getting the traffic you were hoping for? You’ve done all the things we’ve walked through in the Traffic Series , shared your content throughout social media, optimized it up the wazoo, but still your...